3 Marketing Platform Success Stories [2023]

Funnel was co-founded in 2014 by Fredrik Skantze and Per Made, who are also the creators of the Facebook advertising tool Qwaya.

Their goal was to allow marketers to automate their online marketing data from different platforms in real-time so that they could analyze and evaluate their online marketing spending.

This marketing data platform enables organizations such as Skyscanner, Samsung, and Ubisoft to combine their marketing data into a single location where anybody interested can easily monitor trends and produce reports. They have a $10 million yearly revenue as of December 2019.

In 2014, most e-commerce and app firms were concerned with measuring digital marketing effectiveness. This is where the idea to start Funnel came into existence to serve the current market needs.

Funnel serviced around 340 clients in November 2017, most of whom were SMBs. The majority of clients are mid-market businesses.

This company raised $13 million in investment in November 2017. The startup had raised an additional $8 million equity by the end of 2018, and the co-founder was in no way ready to sell the company even if they were offered $80 million in cash upfront.

Here is a look at how they're doing today:

• Funnel.io's yearly revenue has more than quadrupled to $10 million since 2017.
• They just completed a $47 million Series B round.
• In 2022, Funnel generated $8 million in sales with 1,000 clients.
• Their average customer value has doubled over the past few years.

Systeme.io, a tool that assists business owners in launching their online ventures, was founded by Aurelien Amacker in 2016.

Aurelien is a French internet marketer who earned well as a launch-focused internet marketer before finding success with the SAAS company Systeme.io.

His first major launch brought in over $500,000 in sales after he started teaching internet marketing to a French audience online and leveraging partnerships.

The founder’s simple yet ambitious objective was to develop an all-inclusive marketing platform that could essentially do anything to help online businesses grow.

Systeme.io has more than 6,000 users who have collectively generated $11 million for online business owners.

Read the full story on yaro.blog ➜

• In 2012, Clay Collins and Tracy Simmons established Leadpages, a website & landing page software company in Minneapolis, Minnesota.
• This firm enables small businesses and do-it-yourself marketers to convert more clicks into customers by providing simple conversion tools such as landing pages, websites, pop-ups, and alert bars.
• LeadPages grew into an 8-figure SaaS business in just over three years.
• Three years after its launch, Leadpages had 46,000 customers and attracted $38 million in venture financing.
• Leadpages was acquired by Redbrick, a Canadian software corporation in Victoria, British Columbia.
• The brand has an annual revenue of $18 million, 40+ employees, and over 40,000 users.

Read the full story on inc.com ➜