62 Amazing SaaS Company Success Stories & Case Studies [2023]

Hi there! My name is Alin Dobra and I’m the CEO and Co-founder of Bunnyshell, a managed cloud automation SaaS solution for applications that need 100% availability and reliability.

Together with my co-founders, we launched Bunnyshell in March 2018 and got a €750K investment in under 18 months. As of today, we're a team of 15 people, bringing in a revenue of about $12k/month and providing services to corporate clients all over the world.

I am the co-founder and CEO of Morningscore - an SEO tool built like a computer game. The tool gives you “missions'' that you have to complete. Once you do you level up your website. And as a bonus, you also grow your Google traffic in real life and make money for your business. We sell this software on a subscription basis. So we are a classic SAAS tool.

Luckily many customers seem to dig it. In roughly 3 years we managed to get +600 customers and reach an MRR of 40,000 USD. Nothing extraordinary but we did this without VC funding and still managed to do roughly 300% year over year growth on revenue the last 3 years.

Hey there! 👋 My name is Mike and I’m the founder of home improvement platform Vindy and user feedback tool Upvoty.

I’m a single founder and I don’t work with VC or any external money: I finance everything with the profits of my main startup Vindy which is doing around $1,000,000 a year. I don’t share a lot about the progress on Vindy since it’s only live in The Netherlands and Belgium. I focus on spreading the word on launching, building and scaling Upvoty for now since there are a lot of lessons to share.

Hello, my name is Mohamad Alasadi, a 19-year-old entrepreneur and blogger at mohamadalasadi. Around a month and a half ago, I started my first ever SaaS company, Hawk Prospecting, after a failed attempt at running my marketing agency. Hawk Prospecting was the tool, the missing piece of the puzzle I needed when I ran my agency.

Had I let the early-day setbacks stop me in my tracks, I would have missed the opportunity to build a fulfilling business that solves real-world problems for agency owners and salespeople.

Hey, I’m Malcolm Tyson and I started nichesss, a tool that does 2 things:

The business brings in ~ $30,000 a month. Our users are made up of copywriters, small businesses, and marketing agencies who need to be able to write content quickly.

Hey guys, my name is Chris Garbacz and I’m one of the co-founders here at Studio Ninja, the world’s most user-friendly photography business management app. In a nutshell, Studio Ninja is a software and mobile app that helps photographers manage their leads, clients, shoots, invoices, quotes, contracts, workflows and so much more.

I am Caroline, Co-founder, and CEO of CocoSign. Our venture, CocoSign, is a platform that offers a tech-based solution for users to digitally sign legally valid documents.

Founded in 2020, CocoSign has come a long way, currently generating monthly revenue of 67.3K from 2000 sales, CocoSign has a 5% increase in customers every month.

My name is Ivan, I’m a founder of Marine Digital. We work in a niche of big vessel performance optimization. Our main goal is to make modern instruments of decarbonization available for the mass market.

During our 3 pilot projects we’ve earned about €60 K, and now we are launching the production of our digital twin in the EU.

Hey, I’m Mike from Italy. I run 9 SaaS (software-as-a-service) products currently, one of which is Treendly, where we discover rising trends you haven’t heard of. Overall my business is doing ~$8k/m, of which Treendly does around $1k/m.

Secondly, you need to decide what to bring with you and what to leave behind. I focus on my strength, which is data collection, and I focus on going to market as fast as possible. So, I don't care about writing tests for my code, I don't care about design a lot, I don't care about having a good logo, etc. Those are things that we say we need, but we don't actually need until we are profitable.

Hello! My name is Boris and I have been a serial entrepreneur for more than 15 years by conviction. I believe that I live better and I am "happier" as an entrepreneur. I will try to explain my reasons and how I came to this conclusion in this interview.

After so many years, I am still passionate about being an entrepreneur. If I had to say the reasons, it would be freedom and motivation.

Greetings! I am Asad Ali founder and CEO of Agiled, an all-in-one business management software where you can manage everything related to your business like Clients, Finances, Projects, Appointments, Support, Proposals, Contracts, and much more in one place.

Our software is making $10k/month and serving 5000+ companies. We launched in early 2020 and we are so proud to have come this far within two years.

I am Saravana Kumar, founder, and chief executive officer of Document360, a software as a service (SaaS) knowledge base. I have been a Microsoft BizTalk server MVP since 2007, blogger, international speaker, and active community member in the BizTalk area. Before founding Document360, I set up two other enterprise software products: Biztalk360 and Serverless360. I own Kovai.co (parent company of Document360) that operates in 2 locations, UK and India with 200+ employees.

Currently, Kovai has 5+ products and their latest product, Document360 has been rated the #1 Knowledge base product by Gartner Digital Markets. The product enables SaaS businesses to create self-knowledge bases for their customers and employees. The tool overcomes the functional challenges of traditional documentation and supports knowledge management across the organization. Apart from creating a stellar customer experience, the tool supports third-party integrations with chats, collaborations, translations, etc.

Hello! I’m Siddharth, an iOS engineer based in Singapore, and I just crossed $5000 in revenue from my first indie app DisplayBuddy, which I’ve been working on alongside my full-time job.

DisplayBuddy is a Mac app that lets you control external displays connected to your Mac directly from your menu bar - no need to touch those clunky monitor buttons! The app first shipped in Feb 2021 - 15 updates & zero advertising later, I'm at 900 happy customers.

Hello everyone! My name is Ruben, and I'm the founder of Boei. I started Boei during coronavirus as an all-in-one solution to connect with your customers, even when you're not around.

The best part is connecting with my customers individually to help find the right solutions and fits for their needs. It's not only helped create a more successful relationship with each client, but I've been able to receive incredible feedback to create an even stronger program. Knowing how helpful Boei has been to my clients makes the journey completely worth it!

Hey guys! My Name is Ankur Singh and I am the co-founder and CEO of Vadootv.

We’ve made $300k in revenue with one-time license sales and our monthly recurring revenue is $15,000+.

Gaurav founded a company that builds SaaS businesses. Helpwise started as an internal email tool and, with a $20k budget, it has grown to $100k/year.

By positioning our platform to capture an unloved market segment, we’ve seen customer growth >100% YoY in our 5 years since launch. We’ve now had over 1,000 businesses sign up to our platform, and 90% of our new customers are training online for the first time.

James Bates the CEO and Founder of AdviNOW Medical has been inventing cutting-edge technology for 20 years. AdviNOW Medical has become a leader in the health technology sector, pioneering a system that synergizes artificial intelligence and augmented reality to support existing healthcare infrastructure and services while enabling the future of low-touch no-touch medical visits. It’s a technology that seems obvious in hindsight, amending a serious problem with an elegant solution.

Healthcare automation has bigger benefits, including—but not limited to—labor savings, improved quality and consistency of care, reduced waste, lower physician burnout, and increased predictability of outcomes. In fact, practices that adopt AdviNOW see nearly a doubling of the patient throughput per provider. This obviously leads to lower wait times for patients and more profitability for the practice and enables future models within the value-based care vision.

Hi! I’m Jillian Leslie, founder of MiloTree Easy Payments. I’ve been an online entrepreneur since 2009 when I started my first online company, Catch My Party, with my husband, David. We started it as a party photo-sharing site, and since then, have grown it into the largest party ideas site on the web. You can check it out today, it’s still going strong.

Leveraging our current audience and our MiloTree pop-up app customers, within our first 2 months of launching MiloTree Easy Payments, we’ve been able to attract 200+ customers, and are hoping to make $40k ARR by the end of our first year.

Hi there! I’m Oleg - the serial entrepreneur with a technical background, and along with my friend Andrii, I’m running a web scraping service - ScrapingAnt. The primary goal of this service is to provide an ability to forget about the handling of your data extraction infrastructure and get all the needed data from the web using our easy-to-integrate API.

In December 2021, we made a 7.1k $ profit, but it wasn’t the average month, as we got a tremendous one-time data extraction job. A usual month is averagely twice less in money.

Ziflow, a leading online proofing experience, was founded by Anthony Welgemoed & Mat Atkinson.

Large teams can work more efficiently together by using Ziflow to streamline the review and approval of creative content.

Before Ziflow, Anthony was also the co-founder and CTO of ProofHQ, one of the industry’s top online proofing solutions.

Anthony’s software development background and industry knowledge helped him develop an online proofing automation tool to save the creative team hours of manual work.

With Ziflow, businesses can empower creative teams can streamlining feedback and deliver extraordinary work on any creative asset.

Compared to conventional methods, Ziflow customers immediately see an ROI and a significant workflow improvement of up to 48%.

Read the full article on medium.com ➜

I’m Priit Vaikmaa, CEO of TextMagic. We’re a SaaS company that specializes in providing SMS marketing solutions for businesses across the US, UK, Canada, Australia, and Europe.

Hi everyone! I'm Nuno Facha, the founder of FreeMcServer, which started in 2018 (in its beta form).

This showed to be true as most of our user base remains on the free tier, and we have large user pools from lower-income countries where you have more important things to spend your money on.

Why hello! I’m Buford Taylor, founder of Closing Credits, an education marketplace for creators.

It’s been around for 11 months and it has just crossed the $500k revenue mark.

My name is Arthur Colker and I am the Founder and CEO of StayFi. StayFi is a WiFi marketing and management company for professional short-term rental operators.

Here is an example of what one of our splash pages looks like that greets every guest in a vacation rental property:

Hi everyone! My name is Jeet Mehta and I’m one of the founders of Swift App - we build software to help sports facility owners run their businesses.

We’ve grown the business to $10K/month and have been profitable since day one.

• Upvoty, a comprehensive user feedback tool, was founded by Mike Slaats in 2018. With this platform, users have a single location for all of their customer feedback.
• The Upvoty team developed this platform because they are aware of the challenges associated with gathering and managing customer feedback from a variety of channels, including chats, emails, and phone calls.
• This company is focusing on SaaS companies though it introduced its product as a general feedback tool for essentially everyone.

Read the full story on ideamensch.com ➜

• Cristina Vila and Brad van Leeuwen founded Cledara in 2018.
• The company aids businesses in streamlining the process of finding, purchasing, managing, and terminating subscription software.
• Together with her co-founder Brad, Cristina has grown Cledara to $2.4M ARR with over 700 clients.
• Cledara has also assembled a team of nearly 50 individuals and raised $7 million.
• The team has collaborated with prestigious financial organizations and fintech startups, such as PayPal, Caixa Bank, Railsbank, and more.

Read the full article on saasclub.io ➜

• Colton Bollinger founded Jumper Media in 2016, and it now assists over 3000 small businesses in using social media to tell their stories.
• He established this business to assist companies in using Instagram to build brand awareness.
• After working with more than 15,000 brands, influencers, and small businesses, he modified the brand strategy in 2020.
• The founder established a team in the Philippines to boost audience reach, engagement, and sales for more than 1600 businesses on Instagram in less than six months.
• Colton has received recognition for his Instagram-focused marketing strategies in Forbes, Entrepreneur, and Yahoo.

Listen to the full podcast on podcasts.apple.com ➜

• Giancarlo De Lio and Katrin Shechtman founded Trust Chain Global, a fintech platform and third-party workflow management solution.

• The platform enables the global commodities community to transact transparently and legally faster and with better safety.

• Trust Chain Global started as a SaaS company and is shifting to cutting-edge technologies like blockchain to bring trust, confidence, and transparency to the commodities market.

• Through the platform, parties can transact more quickly and with greater assurance thanks to continuous identity verification, digital escrow and payments, and a smart deal management system.

• Founded in 2021, the startup secured its seed round with Toronto-based venture capital firm N49P and Entrepreneur First in Q1 of 2022.

• The startup is growing its customer base through its internal network and hopes to grow revenue through its Escrow service and user subscription fees.

Watch the full interview on youtube.com ➜

My Name is Aditi Sinha and I’m the co-founder of Locale.ai. Locale is SaaS based modern control tower specifically developed for Ops and Data teams at physical businesses.

ClearForMe is an ingredient SaaS solution for brands and retailers' D2C and In-store services, founded by Sabrina Noorani in 2017.

It offers user-friendly ingredient education, filter, and search capabilities based on transparency and customization.

Their partners use ClearForMe to provide user-friendly ingredient education, filter, and search capabilities rooted in transparency and personalization, with over 1.6 million ingredients.

ClearForMe collaborates with more than 300 companies, including Credo Beauty and Ulta Beauty, the most significant clean beauty retailer and the most prominent beauty retailer in the US.

Listen to the full podcast on podcasts.apple.com ➜

Systeme.io, a tool that assists business owners in launching their online ventures, was founded by Aurelien Amacker in 2016.

Aurelien is a French internet marketer who earned well as a launch-focused internet marketer before finding success with the SAAS company Systeme.io.

His first major launch brought in over $500,000 in sales after he started teaching internet marketing to a French audience online and leveraging partnerships.

The founder’s simple yet ambitious objective was to develop an all-inclusive marketing platform that could essentially do anything to help online businesses grow.

Systeme.io has more than 6,000 users who have collectively generated $11 million for online business owners.

Read the full story on yaro.blog ➜

Stravito is a knowledge management platform that provides organizations with a safe and centralized hub for all their marketing expertise and insights.

The company was founded by Thor Olof Philogène, Sarah Lee, Anders Örbom, and Andreas Lee in 2017 and is headquartered in Stockholm.

A group of businesspeople with years of experience in technology and consumer goods came together to create Stravito.

This knowledge technology company offers centralized insights and makes them available to all teams. They assist consumer business decision-makers more than anyone else in meeting their customers' needs, wants, and desires.

Listen to the full podcast on audacy.com ➜

Emil Egeland established Yellow Jersey, a SaaS company providing ERP/project management systems to support business growth across industries.

The Yellow Jersey team has nearly two decades of experience collaborating with businesses experiencing rapid growth.

They accelerated the growth of several startups, taking two companies from zero to one million dollars in just 12 months and another from one million to six million dollars in less than two years.

To assist businesses in growing, he has released more than five SaaS business apps over the years.

Listen to the full podcast on podcasts.apple.com ➜

Tara Darbyshire, Peter Novosel, and Jon Darbyshire founded the SmartSuite, which provides a collaborative Work Management platform that enables teams to plan, track and manage workflows.

Before building SmartSuite, the founders took the time to understand what appeals to that market - how they collaborate, communicate, and manage files.

Around 90 outside developers worked for 3 years to build the core platform, and it managed to acquire 400 customers in just 4 weeks at $100,000 MRR

SmartSuite currently offers three monthly seat pricing tiers:

• $10 for Team
• $25 for Pro
• $35 for Enterprise.

Currently, they are seeing 10 to 12 seats per customer on average. The largest deal they had closed since their launch four weeks ago is for 150 seats.

Watch the full video on youtube.com ➜

Hi, my name is Osman, I'm the co-founder of UserGuiding. UserGuiding is a SaaS product that helps web applications show their value propositions by enabling them to improve their ease of use. Interactive product tours, which can be created without coding, help product managers, marketers, and UX designers to make changes to the interfaces of their platforms. Personalized guides, built-in minutes, decrease the customer support workload by accelerating the onboarding process.

Today, we have +5,000 sign-ups from 92 countries. And there are more than 4 million end users onboard with UserGuiding. Over the past 14 months, we have grown by 20% + per month. The number of active subscribers increased from 5 to 73, and our monthly recurring revenue increased from $413 to $9,400.

Hello! My name is Thibault Louis-Lucas, and I am the Founder of Taplio and Tweet Hunter. With these startups, I strive to help creators grow their brands in the digital world.

It wasn’t an easy decision, but a few months ago, we announced the acquisition of Pony Express Studio by Lempire, which could range from $10m to $15m, depending on the growth in the next year.

But let me give you some more background on that: Every day, agencies and marketing teams create, share and collaborate on millions of files. But the feedback process is messy and complicated for everyone involved.

Howdy! My name is Dmytro Serhiiev, and I’m the co-founder of PDFLiner. Our mission is to provide customers with electronic document management. PDFLiner is a platform for working with PDF files (creating and editing files, adding electronic signatures, filling out forms), a security sharing documents system (document sharing, locking and unlocking PDFs), and an electronic document management system (cloud storage, form catalogs, PDF conversions).

I launched PDFLiner in June 2020. We reached $1K MMR in December 2020, then $10K MMR in 2021, and we are now doing over $40K MRR and are on track to do $500K ARR this year.

My name is Juho Makkonen. I'm the CEO and one of the co-founders of Sharetribe.

Today our software powers more than 1000 marketplaces in 70+ countries.

My name is David Bressler and I am the founder of Excelformulabot.com, which translates text instructions into Excel formulas within seconds with the help of AI. The website, as well as the Excel & Google Sheets add-ons, tailors towards a wide range of consumers of occupations ranging from finance to accounting to marketing. There are one billion Excel users in the world, so it’s a pretty broad audience!

While the website is free to use, users are limited to five formula requests per month. That’s enough for 97% of the users, but the remaining 3% are heavy Excel users that received unlimited formula requests, which costs $6.99/month. Since launching in September 2022, Excelformulabot.com monthly recurring revenue has exceeded $14K.

I’m Jesse Nieminen, the Co-founder and Chief Growth Officer for Viima. Viima is the most widely used and highest-rated innovation management software in the world. Innovation management software helps organizations systematically collect, develop, and manage ideas all the way through to innovations.

Our customers are medium and large organizations across every industry, but the one thing they have in common is that they are looking to make more innovation happen. We have more than 13 000 organizations from all around the world using our platform, which we’re super excited about and proud of, especially since we’re a bootstrapped company based in a small home market (Finland). We’re currently growing our recurring revenue at a rate of around 70% year-over-year, while also being highly profitable.

Hey folks! My name is Dominik Sobe and I am the solo founder of multiple bootstrapped and profitable software products which are all run under my umbrella company called Seven Degrees Labs.

When I initially started HelpKit my goal was to grow it to around $3K MRR which would allow me to go full-time Indiehacking. HelpKit surpassed this goal by another $2K now, so I am extremely grateful for being able to build a really valuable company while simultaneously being able to work from wherever and whenever I want.

Hello! I am Mark Thomas, the managing director of the Thomas Hemingway Group of companies and CEO of EventBookings, which I founded in 2017.

Fast forward to today, we are now running the business with 25 employees and are currently on track to reach our next revenue target of $1M.

Hey! My name is Sander and I’m the founder of Checkout Page, a checkout and payment software for independent businesses. I started the company 4 years ago as a side project to make it easier for people to accept payments online without code. I’m in the process of teaming up with a co-founder, Andy, to grow the Checkout Page past the side project stage.

Last year we processed over $1 million in transactions with $13k in annual revenue. People use our software to sell products and services on their site and with payment links via chat, social media and QR codes.

My name is Melissa Kwan, I am the co-founder and CEO of eWebinar. I started this company with David Dawson, CTO of eWebinar and also my life partner.

Hey, I’m Adam, Founder, and CEO of dealpad.io. I started dealpad with my co-founder Kim. dealpad is a Digital Sales Room Platform for sales teams to build pipeline and get more deals closed. Today most of dealpad’s customers are B2B software (SaaS) organizations with between $2M - $200M annual recurring revenue (ARR).

My name is Chad Ingram, I’m the founder and CEO of Distro. Distro is a marketplace for companies to find, hire and pay software developers.

We hit the market with our MVP 8 months ago and have surpassed $2 million in ARR.

My name is Oskar Eichler, and I'm the CEO and co-founder of Songstats. Songstats is a group of music lovers, ultimate frisbee players, and close friends that came together in Bali, Indonesia with the shared vision of building a cross-platform music data analytics app for artists and record labels.

Today we have more than 6,000 customers that are subscribed to Songstats to receive actionable insights and power their business, and we're approaching $1 million in annual recurring revenue.

My name is John Wright and I’m the CEO and co-founder of StatsDrone, a B2B affiliate SaaS company. Currently, our flagship product is an affiliate stats aggregator and our customers are iGaming affiliates. Our intention is to support the entire affiliate marketing industry.

Alright, first and foremost I’m an entrepreneur. I’ve been building startups for 15 years. Mostly, the tech side of them. 3 of my startups became successful and 1 is now at the top of its niche globally.

This makes Mars the perfect tool for making MVP: you are building fast most of the time, and you go to custom code only to make unique changes.

Hey, I’m Alex, Founder of Vidon.ai. Vidon.ai is an AI tool that instantly turns your blog posts into shareable videos. The videos get better engagement on social media, help with SEO, and let you share your written content with a broader audience on video-only platforms like YouTube or TikTok.

In 5 months we’ve scaled to $6K MRR and have helped 200+ small and large companies transform their written content into video.

Hi, I’m Robin, the founder of SmartCue - a demo automation platform to help software sales teams create personalized demo libraries and close deals faster.

We currently have 10+ pilots running, both free and paid, and are getting rave reviews for SmartCue and how it is adding value to our buyers.

My name is Philippe Lehoux; I’m the CEO of Missive, a shared inbox and team chat app for businesses.

With a small team of three co-founders, we reached $2M in annual recurring revenues after seven years of constant work!

I’m Charles Brecque, the founder and CEO of Legislate, a legal tech company that makes it easy for non-lawyers to safely create lawyer-approved contracts, and track the data they contain.

Legislate is now a team of 12 and we have over 120 paying clients split between property and employment.

Hi all! My name is Vlad Verba and I founded Global Entry Alerts, the easiest and quickest way to skip the line and get your Global Entry interview appointment.

I’m Sindre Haaland, a Norwegian Viking splitting my time between New York City and Norway. I founded SalesScreen back in 2011 with some of my close friends from university and have served as the CEO ever since.

Today, we are closing in on $10,000,000 in recurring revenue and are growing fast.

In 2018, Ajesh Kapoor introduced SemiCab. a trucking-focused SaaS company with headquarters in Atlanta that offers transportation logistics.

He built his marketplace platform over two years, testing the predictive modeling on real datasets. The business received funding from technology, financial, and supply chain investors.

Each carrier on SemiCab's platform is vetted. This screening procedure guarantees that their insurance is up to date and that their safety record is spotless.

SemiCab makes money from the platform based on the value of the extra miles that carriers can travel on their planned route with full loads.

At the end of 2020, they started bringing on clients, and with a project value of $400,000, they managed their first loads in April 2021. Less than a year later, they are handling $1 million worth of loads each month and are still rapidly expanding.

Listen to the full podcast on podcasts.apple.com ➜