23 Life Coaching Success Stories & Case Studies [2023]

Updated: July 23rd, 2023
Start A Life Coaching Business

Life coaching has become an increasingly popular career choice. A life coach helps people in various areas of their lives using a combination of emotional intelligence, professional knowledge, and experience.

Life coaching is a global industry worth over $2.85 billion, and the number of life coaches has increased by 33% between 2015-2019.

This is a very profitable business and can be started at virtually no cost. You'll need a computer, a high-speed Internet connection, and a LinkedIn account to start. Then, you can begin coaching part-time in your spare time until you build up your clientele.

Here are some real-life success stories of starting a life coaching business to get you inspired to start your own business:

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1. Personal Growth Base ($120K/year)

Sinem Günel (from Vienna, Austria) started Personal Growth Base over 3 years ago.

Revenue
$10K / month
Team
2 founders / 0 employees
Location
Vienna, Austria

Case Study

I’m Sinem, 22 years old, based in Vienna, Austria and I’m an entrepreneur, coach, and writer.

On Medium alone, thousands of people are reading my stories about personal growth, self-fulfillment, and productivity every day, totaling more than 350,000 monthly views during strong months.

how-i-started-a-10k-month-personal-growth-advice-business

2. GrowthMentor ($120K/year)

Foti Panagiotakopoulos (from Albuquerque, New Mexico, USA) started GrowthMentor over 4 years ago.

Revenue
$10K / month
Team
2 founders / 1 employees
Location
Albuquerque, New Mexico, USA

Case Study

Hi everyone! My name’s Fotis Panagiotakopoulos and I’m the founder of GrowthMentor, a platform where you can connect with vetted growth mentors for one-on-one calls.

The mentors are primarily made up of growth marketers, product managers, founders, and startup veterans with years of experience. Over 2,500 mentorship calls have been booked on the platform to date.

how-i-launched-a-5k-month-platform-to-connect-with-growth-mentors

Learn more about starting a life coaching business:

Where to start?

-> How to start a life coaching business?
-> How much does it cost to start a life coaching business?
-> Pros and cons of a life coaching business

Need inspiration?

-> Examples of established life coaching business
-> Marketing ideas for a life coaching business
-> Life coaching business slogans
-> Life coaching business names
-> Life coaching business Instagram bios
-> Life coaching business Instagram captions

Other resources

-> Life coaching business tips
-> Blog post ideas for a life coaching business
-> Life coaching business quotes
-> Life coaching business calculator

4. Grow Your Agency ($1.44M/year)

Iman Gadzhi (from London, England, United Kingdom) started Grow Your Agency about 6 years ago.

Revenue
$120K / month
Team
1 founders / 2 employees
Location
London, England, United Kingdom

Case Study

Hey everyone, my name is Iman Gadzhi! I am the founder of two core businesses: IAG Media and Grow Your Agency. The former is my B2B social media marketing agency (SMMA) where I deploy strategic marketing campaigns for global clients. The latter is my education company where I teach entrepreneurs how to start and scale a profitable SMMA with the course Agency Incubator.

My primary product is my online course. It’s an industry-leading and comprehensive course on how to create an SMMA business from scratch. So far, it has been my life’s work because so much has gone into it. I have a team that helps me do this, and I really enjoy helping my students become financially independent. My typical customers are self-starters fed up with the college route. They want to experiment with a proven online business model. In only two years, I’ve made over $1.2M in profit. Over 45 of my students make over six figures with their SMMA, and over 300 students have quit their regular jobs.

how-i-started-a-120k-month-online-course-for-social-media-marketing-agencies

5. Ascend Marketing, Inc ($180K/year)

Jim Ackerman (from Grapevine, TX, USA) started Ascend Marketing, Inc about 24 years ago.

Revenue
$15K / month
Team
1 founders / 2 employees

Case Study

At Ascend Marketing, we help small businesses to get more customers who will pay them more money, more often, through educational and Coaching Programs. Our Flagship Principle-Centered Marketing Coaching Program comes with a unique 200% Return On Investment Guarantee.

To date, we’ve put over 600 businesses through our program. All have been given the 200% ROI Guarantee, which promises if they don’t see an increase in revenue of at least twice what they pay us, they’re entitled to a refund. To date, we’ve had to refund exactly 1 Coaching Tuition fee.

how-i-started-a-15k-month-marketing-coaching-program

6. Optimize Yourself ($120K/year)

Zack Arnold (from Los Angeles, California, USA) started Optimize Yourself about 9 years ago.

Revenue
$10K / month
Team
1 founders / 0 employees
Location
Los Angeles, California, USA

Case Study

My name is Zack Arnold, I’m an award-winning Hollywood film & television editor and documentary director (shows such as Cobra Kai, Empire, Burn Notice, Glee, Shooter, and more).

I currently generate around $10,000/month via my ‘Optimizer’ online coaching & mentorship program which I still balance with a full-time job editing television (currently Cobra Kai), and I generate additional income with multiple products launches every year. So far I have generated over $160,000 in revenue with a list of under 5000 ...and no paid advertising.

how-i-generated-150k-with-an-online-coaching-side-project

7. Service Based Businesses ($72K/year)

Anthony Tumbiolo (from Miami, Florida, USA) started Service Based Businesses over 4 years ago.

Revenue
$6K / month
Team
1 founders / 0 employees
Location
Miami, Florida, USA

Case Study

Hey! I’m Anthony Tumbiolo and before I created ServiceBasedBusinesses.com I started, grew, and sold a multimillion-dollar digital agency called Jakt (you can read the story behind that here).

on-group-coaching-agency-owners-after-running-a-4m-business

8. FailTell ($13.2K/year)

Swagat Mohanty (from Bhubaneswar, Odisha, India) started FailTell almost 3 years ago.

Revenue
$1.1K / month
Team
2 founders / 6 employees

Case Study

Hello everyone! I am Swagat Mohanty. And I co-founded FailTell with Rahul Mohanty. Our online platform FailTell offers a wide range of services to help everyone overcome failures, conquer mental health & emotional challenges, strategize career and deal with everyday concerns for personal, emotional, and professional growth. Be it mental health support, uncertain career decisions, or just someone you want to talk to who could help you lead a more meaningful and happier life, FailTell offers a one-stop solution to redesign one’s personal and professional growth, with its wide range of services.

our-profitable-website-helps-people-overcome-failure-11k-users

9. Ask Holly Hall ($72K/year)

Holly (from Toronto, ON, Canada) started Ask Holly Hall about 4 years ago.

Revenue
$6K / month
Team
1 founders / employees

Case Study

I am an Author, LifeCoach Astropsychologist, Clairvoyant, Spiritual Therapist, Astrologer, and Teacher at Ask Holly Hall. At a young age, I recognized my relationship with The Universe.

Understand the importance of your presence as a fundamental part of this continuous existence, called life. One reading will do just that! Co-Create your future with a higher vibration.

i-created-a-life-coaching-business-thanks-to-my-clairvoyant-gift

10. Girl Boss Sports ($57.1K/year)

Sarah Wolfer (from Mariánské Lázně, Northwest, Czech Republic) started Girl Boss Sports over 4 years ago.

Revenue
$4.76K / month
Team
1 founders / 1 employees
Location
Mariánské Lázně, Northwest, Czech Republic

Case Study

My name is Sarah Wolfer and I am the CEO and Founder of Girl Boss Sports. I have been playing soccer since I was 4 years old and coaching soccer since I was 14. I played collegiately and semi-professionally and have coached at all levels from ages 2-22 including at the collegiate level. Most recently I switched sports and have begun playing professional tackle football with the Oregon Ravens who are part of the Women’s National Football Conference. I am also a licensed mental health therapist part-time as I build up my business.

Since starting Girl Boss Sports, I have hired over 20 women to become soccer coaches in the Greater Seattle area - this clearly shows that the common myth that “there are no women interested in or qualified to coach” is in fact false. In addition, we have brought in an average of $4700 of revenue per month over the last 6 months, partnered with over 10 other companies or organizations to work toward the same 2 goals mentioned above, and have worked with hundreds of athletes and teams in the Greater Seattle area.

how-i-started-a-4-8k-month-business-offering-sports-coaching-services-by-women

11. Holistic Wellness Coaching Academy ($180K/year)

Brittney Oliver (from ) started Holistic Wellness Coaching Academy over 6 years ago.

Revenue
$15K / month
Team
1 founders / 3 employees

Case Study

I am Brittney Oliver, better known as “Coach Britt” and I am the founder of the Holistic Wellness Coaching Academy school for Gut Health and Mindset Coaching. I am a two-time author, board-certified coach, and passionate entrepreneur.

HWCA was built in the scarce moments between motherhood demands in an attempt to find a piece of my own identity, something that I was passionate about that could add to my family’s income which was only $35,000 a year at the time! What started as a singular course on the microbiome, evolved into an international, full coach training academy which now has graduates all over the world.

how-i-started-a-15k-month-health-and-wellness-coaching-business

12. Tobias Young Fitness ($360K/year)

Tobias Young (from Canada) started Tobias Young Fitness over 8 years ago.

Revenue
$30K / month
Team
1 founders / 2 employees
Location
Canada

Case Study

Hi! I’m Tobias Young, IFBB Pro, Online Fitness Coach, and Nutrition Expert with 21 years of fitness industry experience.

how-i-started-a-18k-month-online-fitness-coaching-business

13. Ruby Health and Wellness ($43.2K/year)

Lynae Smith (from Eugene, OR, USA) started Ruby Health and Wellness over 9 years ago.

Revenue
$3.6K / month
Team
1 founders / 1 employees

Case Study

It didn’t take long until I was full-time in my role, and I had a wait list. Since I had previously build professional connections in the community, I had plenty of referrals from therapists, doctors, treatment centers, and other providers in the eating disorder community.

By my first year as a full-time dietitian, I was making $56k/year when my previous full-time job paid $36k/yr (gross). My goal was to make at least $40/yr, and I was thrilled!

how-to-make-a-living-as-a-body-positive-nutritionist-and-dietitian

14. RDRx Nutrition ($42K/year)

Haley Hughes (from Anchorage, AK, USA) started RDRx Nutrition over 9 years ago.

Revenue
$3.5K / month
Team
1 founders / 1 employees
Location
Anchorage, AK, USA

Case Study

Hello! I am Haley Hughes a Registered Dietitian, Certified Diabetes Educator and CrossFit coach! I’m from Anchorage Alaska but currently live in Greeley, Colorado where I completed my bachelor’s degree in dietetics.

After one year of business, I have been able to pay off my car, travel to Bora Bora and Europe and still invest in retirement. I am making $1800-$2100 per month through nutrition counseling while also working for 3 other organizations as an independent contractor where I still am able to my assigned work on my own time.

leaving-my-9-to-5-to-start-my-own-nutrition-counseling-private-practice

15. Holistic Living Consulting LLC ($1.2K/year)

Cassandra Hill (from Osceola) started Holistic Living Consulting LLC over 5 years ago.

Revenue
$100 / month
Team
1 founders / 1 employees

Case Study

Cassandra Hill is a Holistic Wellness Coach, Life Coach, Author, and Speaker. Beyond the titles at the core of her heart, Cassandra is a woman who genuinely wants to help people.

Cassandra has made great strides in growing Holistic Living Consulting and establishing brand awareness on a nationwide basis. She is a frequent contributor to Authority & Thrive Global magazines. She has been seen on CBS, FOX, and NBC.

on-starting-a-career-as-a-holistic-wellness-coach

16. TeamFFLEX ($984K/year)

Ryan Milton (from Las Vegas, Nevada, USA) started TeamFFLEX over 9 years ago.

Revenue
$82K / month
Team
1 founders / 0 employees
Location
Las Vegas, Nevada, USA

Case Study

I was once just an out of shape, overweight guy with a goal to make a change. I started my health and fitness journey by losing 90lbs. The discipline and drive it took to go from never exercising at all to achieving such significant weight loss taught me a lot about goals and how to attain them.

TeamFFLEX is my online personal training platform that coaches athletes, Hollywood actors, professional musicians and everyday people all around the world. Starting with literally 0 dollars and a hell of a lot of drive I successfully built my business into the 6 figures in less than a year. Today, TeamFFLEX LLC does $48,000 a month and is growing continually month after month.

how-i-started-a-48k-month-business-with-an-online-fitness-training-service

17. Expert PT LTD ($108K/year)

MR ANDREW P GRIFFITHS (from Chester, England, United Kingdom) started Expert PT LTD about 8 years ago.

Revenue
$9K / month
Team
1 founders / 2 employees
Location
Chester, England, United Kingdom

Case Study

My name is Andy Griffiths, I am the founder of Expert PT; an Online Personal Training service that specializes in fast-tracking body transformations.

My clients are wide-ranging in terms of age, culture, background, and demographic, I have consciously set out to achieve this via a persona and tone that does not alienate any one group. I have created a lucrative business model that has minimal static overheads which allows me to work from anywhere and with a global client base.

how-i-started-a-9k-month-online-personal-training-business

18. HighTicketCoaching ($7.92M/year)

Armin Shafee (from Richmond Hill, ON, Canada) started HighTicketCoaching ago.

Revenue
$660K / month
Team
1 founders / employees

We are an impact-driven company on a mission to help 1000 coaches help 1000 clients through our proven business strategies. Our passion is to help coaches get their message out into the marketplace.

Armin is determined to help coaches build their coaching business from scratch and raise it to 6-7 figures and provide them with his expertise in business development, marketing systems, and doing great presentations online and on stage to help maximize the selling potential of their coaching programs. Known for his uncanny ability to captivate an audience, Armin Shafee is driven to help people take possession of their own minds.

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Case Study
  • Armin Shafee established the business coaching firm HighTicketCoaching.com.
  • He built one of the industry's quickest-growing coaching businesses while working as a coach himself.
  • After becoming a millionaire in just a year, he is now on a mission to use his comprehensive programs to assist 1000 coaches in serving 1000 clients.
  • Armin is renowned for his high level of integrity and has developed a number of millionaires as well as dozens of six-figure coaches through his coaching and innovative business strategies.
  • HighTicketCoaching.com employs a precise No-Cost strategy and a hyper-organic system and the founder uses this platform to acquire coaching clients.

Watch the full video on youtube.com ➜

19. Inner Beauty Bybel ($240K/year)

Amanda K (from New York, NY, USA) started Inner Beauty Bybel over 4 years ago.

Revenue
$20K / month
Team
1 founders / employees

My name is Amanda, I am a Certified Life & Success Coach, Certified NLP, EFT, TIME Techniques Practitioner, and Certified Clinical Hypnotherapist!.

I’m a mom, an entrepreneur, a motivational speaker, a yoga enthusiast, a wife, a cat-mom, an early riser, a coffee connoisseur, a corporate dropout, and a Master Certified NLP Practitioner and Trainer, Master Certified Success & Life coach, Master Certified Hypnotherapist, Master Certified TIME Techniques Practitioner, + EFT Practitioner.

I decided that I was going to make it my life’s mission to empower women from around the world to pursue their true calling by shifting their identities and smashing their fears, so that they too could create an authentic and fulfilling life, on their terms.

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Case Study
  • Amanda K founded Inner Beauty Bybel, a school for business and personal development that also offers certification in money and mindset mastery.
  • She wanted to start something of her own that was both meaningful and impactful because she comes from a family of entrepreneurs and her father ran a successful business while she was growing up.
  • With their signature programs and resources, you can grow your online business or learn how to become a coach.
  • Amanda started Inner Beauty Bybel in February 2019, charging $20 for a 20-minute mentorship session.

Read the full story on letsreachsuccess.com ➜

20. BrainSpace Optimized ($240K/year)

Hailey Thomas talks about becoming a Project Management Virtual Assistant. Learn if this is a good career choice for you.

Hailey Thomas (from Normal, Illinois) started BrainSpace Optimized over 6 years ago.

Revenue
$20K / month
Team
1 founders / 3 employees

Case Study
  • Hailey Thomas holds a Bachelor's degree in organizational & leadership communication from Illinois State University.
  • In 2015, she left her corporate desk job of four years and started hustling to do something of her own. She failed and learned a lot in the process.
  • In 2017, she started working independently as a project manager virtual assistant.
  • Later she decided to launch her own company named Brainspace Optimized where she works as a business and life coach.
  • Hailey offers business strategy and mindset coaching to first-generation entrepreneurs to help them build the strategic skills and gain the emotional maturity required to build a successful entity.
  • Her ongoing business and mindset coaching program is called "One Year From Now". Through this program, clients witness the significant change her mentorship has brought in one year.

Listen to the full podcast on podcasts.apple.com →

21. Blue Sky Coaching ($72K/year)

Carly Kay (from Johannesburg South, South Africa) started Blue Sky Coaching over 3 years ago.

Revenue
$6K / month
Team
1 founders / 0 employees

Case Study

Hi, my name is Carly Kay and I’m the founder and owner of Blue Sky Coaching.

leaving-the-corporate-world-to-start-a-40k-year-coaching-business

23. PlaceCoach ($120K/year)

Quincy Washington (from London) started PlaceCoach ago.

Revenue
$10K / month
Team
1 founders / 1 employees

Case Study

​​Hello, my name is Quincy Washington. I am 29-years-old, and the Founder of PlaceCoach, where I help students apply to competitive universities, such as Oxford, Cambridge, and Harvard, in addition to assisting professionals looking to secure jobs at top companies around the world.

During this period, I have regularly made upwards of $20,000 per month.

how-quincy-washington-a-29-year-old-is-making-5-figures-a-month-helping-people-get-into-top-universities-and-companies

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