7 Mental Health App Success Stories [2023]

Pat Walls

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Updated: July 24th, 2023

Build A Mental Health App

Starting a mental health app can be rewarding for those passionate about helping others. A mental health app is a mobile application that helps individuals manage their mental health and well-being. It can offer a variety of features, such as self-assessment tools, resources for finding therapists, and stress management and relaxation techniques.

One potential way to monetize a mental health app is through subscription plans. Users can sign up for a monthly or yearly subscription to access premium features and resources. Another option is to offer a freemium model, where users can access basic features for free and pay for additional premium features.

To create a mental health app, you will need a team of developers to design and build the app and mental health professionals to contribute content and resources. Marketing the app and building a user base will also be important for the business's success.

Overall, a mental health app can be a meaningful and profitable business venture for those who are dedicated to improving the mental health and well-being of others.

Here are some real life success stories of starting a mental health app:

1. Aura ($2.4M/year)

Steve Lee, founder and CEO of Aura Health, discusses A/B testing, consumer-oriented KPIs, making the leap into entrepreneurship, and using Crowdbotics to scale.

Revenue

$200K / month

View case study

Team

2 founders / 6 employees

Case Study

Steve Lee is the founder and CEO of Aura Health
Aura is a mobile app that anyone can use to reduce anxiety and improve sleep in just three minutes..
Aura was started two years ago. Today, it has several million users and is a frequent top ten in the App Store Health & Fitness category.
Right now, they are using two engineers from Crowdbotics full time.
They raised a Seed round and now have six people working in person full time in San Francisco.

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Aura Health's A/B-Driven Journey From Angel to Scale with Crowdbotics ➜

2. QQ Labs ($120K/year)

Martin Morávek (from München, Nemecko) started QQ Labs over 2 years ago.

Revenue

$10K / month

View case study

Team

1 founders / 1 employees

Case Study

Hi all, my name is Martin Morávek, and I’m the developer and founder of minimalist phone. This phone app allows people to prioritize their mental health by gently discouraging screen time. The app is currently available on Google Play for Android devices.

The initial investment was only $100 for a Google Play developer license and $3,000 for a homepage, and from that, we now generate $20,000 monthly revenue on average – most of the earnings are spent again on paid advertising. We’re on track to reach 500,000 downloads on Google Play soon, which is a remarkable milestone.

i-created-an-app-to-reduce-screen-time-it-just-hit-20k-mrr

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I Created An App To Reduce Screen Time & It Just Hit $20K MRR ➜

Learn more about starting a mental health app:

Where to start?

-> How much does it cost to start a mental health app?
-> Pros and cons of a mental health app

Need inspiration?

-> Examples of established mental health app
-> Marketing ideas for a mental health app

Other resources

Part of

Building A Mental Health App: Everything You Need To Know

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5. LWW Official Store

Website traffic: 8.57M/month
Business rank: #5.9K

Check out their full website ➜

6. Jane

Jane is an online platform for health and wellness practitioners that makes it simple to book, chart, schedule, bill and get paid.

Website traffic: 7.38M/month
Business rank: #11K

Check out their full website ➜

7. Aura

Transform your wellbeing, sleep, and life with Aura, the Apple award-winning, personalized, all-in-one app for mindfulness & sleep. Discover thousands of mindfulness meditations, stories, life coaching, and CBT tracks created by 100+ coaches & therapists around the world.

Estimated revenue: $200K/month
Business rank: #352K

Check out their full website ➜

Pat Walls, Founder of Starter Story

Want to find more ideas that make money?

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