40 Niche Blog Success Stories [2023]

• The most comprehensive interview about starting: Founder Interviews: Pat Walls of Starter Story.
• A more personal side of the story: The Best Year Of My Life: In 35 Tweets.
• More recent: How Starter Story grew to 1.4 million monthly visitors and $500,000 in annual revenue
• Latest: 5 years building Starter Story # Read these first
• The most comprehensive interview about starting: Founder Interviews: Pat Walls of Starter Story.
• A more personal side of the story: The Best Year Of My Life: In 35 Tweets.
• More recent: How Starter Story grew to 1.4 million monthly visitors and $500,000 in annual revenue
• Latest: 5 years building Starter Story

My name is Spencer Mecham. In 2016 I first heard about an industry called affiliate marketing and in 2017 I founded Buildapreneur, an affiliate business.

My name is Phil Strazzulla and I run SelectSoftware. We are an expert online review site for HR software - basically the NerdWallet/WireCutter for all of the different HR software categories out there.

Over the past 3 months, the organic search traffic to SelectSoftware has been growing at around 30% per month, and in August 2019 we had our first month of revenues with a little over $1k/mo.

Until now, we haven’t made any money from Failory. But we are looking to do it in a near future. Our plans to monetize our project is with sponsorships and affiliate marketing on our email newsletter. But before starting doing this, we are trying to increase the community, launch new interviews and get more email subscribers.

My name is Jodi Carlson, I am a professional web designer, wife, and mom. I also run a successful profitable blog that all started from a hobby that started when I was 6 years old and said yes I want to join Girl Scouts.

Summertime is much slower for both traffic and sales, but I am working on new camping booklets that would be great for Summer Camp and hope to release in the next few months.

I’m Thomas Oppong, an entrepreneur, and a full-time blogger. I am the Founding Editor at Alltopstartups.com where I share resources for starting and growing a startup. I am the Curator at Postanly.com, a weekly digest of the best resources on wealth, health, and happiness. I have also created and maintained two courses: Thinking in Models and Kaizen Habits.

I also maintain an active Medium account where I write about life lessons, personal development, and launching meaningful projects you deeply care about. I have been featured on Forbes, Business Insider, Inc. Magazine, The New York Observer, Huffington Post, and Entrepreneur. I earn about $10K/month from all ongoing writing projects at the moment.

I am a 27 year old male from the South West United States. From an early age I was always fascinated with the idea of being an entrepreneur. My first business I remember making was creating a CD burning company in 2nd grade. Since then I was constantly brainstorming or thinking of ways to make a buck.

Heya! My name is Angela and I’m the Creator, Illustrator, and Writer behind the blog Stray Curls. I help bright, young women build creative online businesses that stand out from the norm. My blog is unique because I use humor and hand-drawn illustrations to effectively communicate with my readers.

Currently, my favorite product is The Complete Roadmap to Building a Profitable Side Hustle. This eBook teaches people to set up an Online Business in which they can integrate their products, services and a little bit of themselves to create a profitable side hustle that brings in money on autopilot.

Hi! I’m Matt Baer, founder of Write.as. We make digital tools that help creative people get their work online, from words to visual art. What we’re most after is building usable software that doesn’t kill your creative ideas (as notifications, feeds, and “likes” tend to do), to encourage free expression by giving you better privacy, and to make digital expression accessible to everyone.

Beyond our flagship tool, we’re building Snap.as, a minimal tool for sharing photos and galleries, and Submit.as, a submission management system made just for written content. Both of these products work perfectly with Write.as but are also useful on their own. Ultimately, this is what we’re building -- a suite of integrated apps that all share the same principles of simplicity, privacy, and respect for the user.

I’m Matt Gibbs, the co-founder of Recruiterly. Recruiterly is a lead-generation platform and marketplace for recruitment professionals and businesses. We help increase the discoverability of top recruiting professionals which in turn improves the lives of job seekers and employers as they now have a way to find and connect with the recruiting partner for their specific needs.

We have just emerged from a 9 month period of extensive testing and only launched a couple of weeks ago, so we are below $1,000 MRR currently. We are in the process of starting to scale the platform.

Hi, I am Sireesha Narumanchi, founder of Crowdworknews.com. I help work from home enthusiasts in finding legit online jobs, side hustles and other extra income options.

What started as a side hustle has grown into a thriving business now generating 5 figures a month. But in true terms what feels more surreal or a measure of success for me is being able to reach so many people like me and help them break out of the ‘9-5’ race.

Hello! My name is Aleksey Weyman and I’m the founder of Millennial Moderator. Millennial Moderator is an online publication that shares valuable tips and best practices across a variety of topics including technology, business, lifestyle, and more.

Our mission is to be a treasure chest of valuable insights on how to get ahead in life- both personally and professionally. Today, we are averaging $500 USD/month and around 3000 monthly readers, with imminent plans to scale upward. Millennial Moderator earns revenue from affiliate advertising networks such as AWIN, sponsored editorials, and our brand new service- Coupon Book.

What’s up! My name is Tony Florida (yes my last name is Florida) and I am the founder of The Diamond App, an online diamond price tracker and search engine.

Diamonds range in value from a couple hundred dollars for something the size of a pencil tip all the way up to millions of bucks for a perfectly cut hunk of rock. That being said, the jewelry industry is a highly competitive industry. The Diamond App brings in on average $500 per month in revenue, mostly from affiliate sales.

My name is Asen and I’m the owner and founder of Gear Up Hiking - a niche affiliate blog that offers easy and actionable tips for beginner hikers, campers, and outdoor junkies.

And a graph from Google Analytics showing the traffic for the last month:

Hello folks, my name is Kervin Aucoin and I am the founder of Aucoin Analytics, LLC, a private intelligence company that focuses on security trends by using data and predictive analysis to protect customers. Aucoin Analytics delivers highly specialized risk assessments and intelligence reports specially tailored to our customer's needs.

Hi there! I’m Deyan Georgiev and I’m one of the founders of Techjury.net. If you haven’t heard of it, this means I have more work to do.

Although this strategy led to a (very) slow start, we are now making $30,000/month in revenue. This was achieved by a very small team that today consists of 13 people. We help over 200,000 people a month find the best software and products for them, their families, and their business.

Hi, my name is Wes O’Donnell and I am the founder of Warrior Lodge Media, an all-in-one informational website for military and veterans, a film and TV production studio, and an eCommerce store.

The best part is that Warrior Lodge is almost completely “hands-off”, even the eCommerce vertical, and generates true passive income.

Sean founded Location Rebel, a blog to help people build small businesses. After more than 10 years of blogging, he is making several six figures per year.

I am Usman Ansari, the founder of CarSpiritPK — a dedicated automobile blog. I am a Computer Animation professional with over 21 years of industry experience in Pakistan but always had a strong affection towards automobiles.

Currently, the website attracts 65-85k visitors each month and generates ad revenues of around $250-400 USD a month, including the ‘promotional content’ which is approved strictly based on the quality.

Hello! My name is Tyler O’Shea and I’m the founder of Joker Mag, a media platform for inspiring underdog stories in sports. Through original articles that celebrate the underdog mentality, our mission is to inspire athletes, coaches, and sports fans to conquer obstacles and overcome adversity.

In case you’re still wondering, he got his name from the black spot around his eye that’s reminiscent of the infamous Batman villain!

With both my blogs, I earn anywhere between $13,000 to $25,000 per month in net profit depending on the season, traffic, and how much or little time I choose to work on them.

Hello, my name is Siddharth Malhotra, and I am the founder of OurCaptions.

Presently, we are having approx 200k visitors per month to our website.

• Matt Giovanisci started working in the pool industry at age 13.
• He used to work as a stock boy and water tester for a local pool store on the weekends.
• Matt continued working in the same industry and later moved to other bigger pool and spa companies.

Every year, Matt was helping out thousands of pool and hot tub owners every year. This has made him a pro in the pool and spa maintenance field and he wanted to share everything he knew about pools with the world.

That is how the idea to launch Swim University was born in 2004 - where shares his knowledge through informative articles with a larger scale of audience.

He also offers interactive video courses about pool and hot tub care.

Read the full story on nichepursuits.com ➜

My business is in a very competitive industry and requires quite an amount of work on our part i.e. intensive marketing and advertising. I must say though since the launch of the business to date we are beginning to see the business coming through. We have successfully made some deals. We are currently making an average of $1,000.00 per month.

My name is Donovan Hutchinson and I’m a website developer. I’ve been building for the web since the late ’90s, and I enjoy building side projects. My most recent project is a website, book, and course that helps people learn how to create beautiful and engaging web animations.

The core of the business is the website, CSSAnimation.rocks, which features in-depth tutorials that show people how to make fun and engaging animation using HTML and CSS. It also includes a weekly newsletter, an introductory (free) ebook, and a 4-hour in-depth video course.

Hey everyone, my name is Martin Moore and I’m the founder of TechySex. This website is all about sexual wellness and sex toy reviews. My goal is to help people find answers to questions about their sexuality they may have been too shy to ask.

Currently, we’re making around $5K per month on average. It’s a young business with a lot of growth potential, so the fun is just getting started.

My name is Delilah Orpi and I blog about curly hair and clean beauty at The Holistic Enchilada. I help people with naturally curly and wavy hair transition to wearing their natural texture.

My website currently averages $7,000 a month in revenue, though some months can be a lot higher or lower.

• Adam Enfroy is the founder of his own company named Adam Enfroy.
• Adam helps others start and scale their businesses and blogs.
• His website has grown to 500k monthly readers
• This blog made over $1 million in under two years with zero dollars spent on advertising.
• He has 50.5k subscribers on his YouTube channel.

Read the full story on forbes.com ➜

Hey, my name is Andrei Rotariu and I started Crypto Fireside, a crypto-related publication that focuses on crypto education through guides, reviews, interviews, and even satire.

You can view this interview with Pat and Starter Story as somewhat of a ride-along, seeing as I am right at the very beginning of this journey.

Hi, I’m Heather Caliendo, founder, and content creator for Book Club Chat, a website dedicated to book club questions, reviews, book lists, and author Q&As.

My flagship content includes original and unbiased book club questions and book lists that provide lots of book recommendations. Since starting in 2018, Book Club Chat has grown to more than 5,000 visitors a day and it’s been an awesome way to connect with readers and authors around the world.

Hi! I am Ryan Gilbert and I publish a weekly newsletter called Workspaces.

This was not an overnight success. It was quite the opposite. I published the first 117 editions before I made a single dollar from the project.

As of this writing, our website gets 900K visits per month, and we make around 10K/month on affiliate commissions. While we get paid from our affiliate links, we always aim to first uncover the best sex toys for our avid readers. Our affiliate programs only come second.

Hello! We’re Dave, Cynthia, and Michelle from Blue Oceans Green Earth. We launched the site to promote eco-friendly alternatives to plastic items. What started out as a part-time experiment became a brand in less than a year.

It wasn’t smooth sailing. Along the way, we lost our souls and almost shut them down. Having a team saved the business and we are currently aiming for $500 in monthly revenue.

I’m Jamie I.F., I’m from North London, I’ve just turned 26, and I run increasing.com and our related internet properties.

For some it’s a need for information: “Can you put vinegar in a steam mop”, for it’s more commercial: “Best vacuum cleaners 2023”.

My name is Addison LaBonte and I own and operate a portfolio of high-traffic websites. My 4 websites are all in the food niche. These blogs feature hundreds of recipes that range from varying diets, cooking methods, courses, and seasonal flavors. My business is unique in that I am not selling anything to my audience directly. My content websites make money from display advertisements.

Over the past 4 years, I have rapidly scaled my business. Today, my main website makes $12,000 per month on average. In early 2023, I acquired 3 other food blogs. These websites make another $5000 per month combined. Diversifying my offerings has been a welcome challenge. I am greatly looking forward to learning, growing, and scaling my business further.

We started our profits journey based on Google AdSense as the only source of income. Nowadays, we have multiple sources which include interior design consultancy, and B2B digital marketing services which are dedicated to interior designers, contractors, and suppliers. Our yearly growth profit is around 24,000 USD.

While my blog, heavybjj.com, has only just hit the 1-year mark, I am currently set to make ~$500 a month through ad revenue and affiliate marketing (mostly Amazon affiliate marketing, and referrals through other martial arts gear and apparel brands).

Me in the blue gi with my three brothers at a Brazilian jiu-jitsu class

I am Somnath, founder of Content Spotlight. Content Spotlight is a keyword research SEO Company based out of Kolkata, India.

We make an average of $1,000 per month at present and are expanding our business.