8 Luxury Brand Success Stories [2023]
Statistics show the global luxury products market will grow by a CAGR of 3.75. Increased wealth and income among the affluent members of society are some factors fueling the growth.
If you are looking for an eCommerce business opportunity, consider starting a luxury brand and selling online. You can sell fashion and accessories online or set up a store locally, targeting the affluent class in your locality.
Here are some real life success stories of starting a luxury brand:
1. Maxwell Scott Bags Ltd ($3.6M/year)
William Forshaw (from York, England, United Kingdom) started Maxwell Scott Bags Ltd over 21 years ago.
I’m William Scott Forshaw and I am the founder and CEO of Maxwell-Scott. Maxwell-Scott is a British-born luxury leather goods company for the refined professional seeking timeless design and high-quality craftsmanship. As a brand, our ethos is to support slow fashion by creating impeccably-made leather pieces for our customers to cherish and pass on through the generations.
Plus, last year we were nominated for Drapers’ Accessory Brand Of The Year which was a true reason to celebrate. I am so immensely proud of the progress that the team and I have made and know that there is so much more potential for growth.
2. SKNMUSE ($180K/year)
Ezinne Adeoye (from Los Angeles, CA, USA) started SKNMUSE about 3 years ago.
Hi! I am Ezinne Iroanya-Adeoye, founder and CEO of SKNMUSE! SKNMUSE is a premium beauty brand dedicated to elevating the beauty experience for Black Women. We currently make Body-Care products, rich textures of creams and oils that cater to your soul’s vessel with a candle line to serenade your senses. Our cuticle oil is rated to10 by ELLE USA, however, our Devine Body Oil is the true showstopper.
As a new brand, one of our main priorities is building and maintaining a strong community, so customer retention is extremely important for us. We currently have a 40% customer retention rate with a 169% increase in revenue! Last year we made less than $35,000 in total revenue. This year we made $30,000 in our first quarter alone.
Learn more about starting a luxury brand:
Where to start?
-> How much does it cost to start a luxury brand?
-> Pros and cons of a luxury brand
Need inspiration?
-> Examples of established luxury brand
-> Marketing ideas for a luxury brand
-> Luxury brand names
Other resources
-> Luxury brand tips
-> Luxury brand hashtags
4. M.M.LaFleur ($31M/year)
When she was working corporate jobs in New York City, Sarah LaFleur hated getting dressed in the morning; the choices in her closet felt overwhelming, many items didn't fit right or wore out too quickly. So in 2011 she launched a line of clothing for working women that would be simple, elegant, and well-tailored. She had no experience in fashion but partnered with a top-line designer, Miyako Nakamura, to create M.M.LaFleur. Today it's a multi-million dollar company with loyal customers from Capitol Hill to Silicon Valley.
When she was working corporate jobs in New York City, Sarah LaFleur hated getting dressed in the morning; the choices in her closet felt overwhelming, many items didn't fit right or wore out too quickly. So in 2011 she launched a line of clothing for working women that would be simple, elegant, and well-tailored. She had no experience in fashion but partnered with a top-line designer, Miyako Nakamura, to create M.M.LaFleur. Today it's a multi-million dollar company with loyal customers from Capitol Hill to Silicon Valley.
6. a:musé ($96K/year)
Eva Maganja (from Ljubljana, Slovenia) started a:musé over 1 year ago.
Hey there! I'm Eva Maganja, and I started a:musé candle I started this company alongside my partner, Urban Bradesko.
7. Linjer ($10M/year)
The cofounders began by doing market research on a Reddit-like platform for style-conscious men. Three years later, they’ve generated $10 million.
Jennifer Chong and Roman Khan (from San Francisco, CA, USA) started Linjer over 9 years ago.
Linjer, created by entrepreneurs Jennifer Chong and Roman Khan, provides sustainably crafted jewelry, luggage, and watches without the luxury markup.
In 2014, the cofounders were experimenting with making a soft briefcase out of high-quality leather, mainly because they couldn't find anything similar on the market.
To date, they have amassed $10 million in revenue in just three years of business.
Their plans for the future include:
- Influencer marketing
- Expanding to wholesale partners
- Creating pop-ups
- Entering new product markets & areas
Read the full story on defolio.co ➜
8. ANIMA IRIS ($1.2M/year)
25-year-old MBA student Wilglory Tanjong makes $100,000 a month selling luxury handbags through her brand Amina Iris.
Wilglory Tanjong (from Philadelphia, PA, USA) started ANIMA IRIS over 3 years ago.
Wilglory Tanjong is a 25-year-old young entrepreneur who is the founder and designer of Anima Iris. This brand sells bright & colorful, fashionable geometric hand-stitched women's handbags to go with every outfit.
Anima Iris has made over $700,000 in lifetime sales since its launch in February 2020, including $603,819 in 2021 alone.
Wilglory developed this community using innovative content creation techniques and dynamic marketing initiatives. As a result, the company expanded quickly, and Beyoncé promoted one of their collection on her Instagram.
Recently, this business has been bringing in about $100,000 per month in revenue.
This company has been highlighted in Elle, Harper's Bazaar, InStyle, Vogue, and Essence. Additionally, Anima Iris appeared in Season 5 of Issa Rae's hit HBO series "Insecure".
Read the full story on cnbc.com ➜
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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