8 Luxury Brand Success Stories [2023]

Updated: July 23rd, 2023
Start A Luxury Brand

Statistics show the global luxury products market will grow by a CAGR of 3.75. Increased wealth and income among the affluent members of society are some factors fueling the growth.

If you are looking for an eCommerce business opportunity, consider starting a luxury brand and selling online. You can sell fashion and accessories online or set up a store locally, targeting the affluent class in your locality.

Here are some real life success stories of starting a luxury brand:

1. Maxwell Scott Bags Ltd ($3.6M/year)

William Forshaw (from York, England, United Kingdom) started Maxwell Scott Bags Ltd over 21 years ago.

Revenue
$300K / month
Team
1 founders / 14 employees
Location
York, England, United Kingdom

Case Study

I’m William Scott Forshaw and I am the founder and CEO of Maxwell-Scott. Maxwell-Scott is a British-born luxury leather goods company for the refined professional seeking timeless design and high-quality craftsmanship. As a brand, our ethos is to support slow fashion by creating impeccably-made leather pieces for our customers to cherish and pass on through the generations.

Plus, last year we were nominated for Drapers’ Accessory Brand Of The Year which was a true reason to celebrate. I am so immensely proud of the progress that the team and I have made and know that there is so much more potential for growth.

3-6m-per-year-selling-luxury-italian-leather-bags

2. SKNMUSE ($180K/year)

Ezinne Adeoye (from Los Angeles, CA, USA) started SKNMUSE about 3 years ago.

Revenue
$15K / month
Team
1 founders / 3 employees

Case Study

Hi! I am Ezinne Iroanya-Adeoye, founder and CEO of SKNMUSE! SKNMUSE is a premium beauty brand dedicated to elevating the beauty experience for Black Women. We currently make Body-Care products, rich textures of creams and oils that cater to your soul’s vessel with a candle line to serenade your senses. Our cuticle oil is rated to10 by ELLE USA, however, our Devine Body Oil is the true showstopper.

As a new brand, one of our main priorities is building and maintaining a strong community, so customer retention is extremely important for us. We currently have a 40% customer retention rate with a 169% increase in revenue! Last year we made less than $35,000 in total revenue. This year we made $30,000 in our first quarter alone.

i-created-a-120k-year-skincare-brand-for-black-women-recommended-by-beyonce

Learn more about starting a luxury brand:

Where to start?

-> How much does it cost to start a luxury brand?
-> Pros and cons of a luxury brand

Need inspiration?

-> Examples of established luxury brand
-> Marketing ideas for a luxury brand
-> Luxury brand names

Other resources

-> Luxury brand tips
-> Luxury brand hashtags

4. M.M.LaFleur ($31M/year)

When she was working corporate jobs in New York City, Sarah LaFleur hated getting dressed in the morning; the choices in her closet felt overwhelming, many items didn't fit right or wore out too quickly. So in 2011 she launched a line of clothing for working women that would be simple, elegant, and well-tailored. She had no experience in fashion but partnered with a top-line designer, Miyako Nakamura, to create M.M.LaFleur. Today it's a multi-million dollar company with loyal customers from Capitol Hill to Silicon Valley.

Revenue
$2.58M / month

Case Study

When she was working corporate jobs in New York City, Sarah LaFleur hated getting dressed in the morning; the choices in her closet felt overwhelming, many items didn't fit right or wore out too quickly. So in 2011 she launched a line of clothing for working women that would be simple, elegant, and well-tailored. She had no experience in fashion but partnered with a top-line designer, Miyako Nakamura, to create M.M.LaFleur. Today it's a multi-million dollar company with loyal customers from Capitol Hill to Silicon Valley.

6. a:musé ($96K/year)

Eva Maganja (from Ljubljana, Slovenia) started a:musé over 1 year ago.

Revenue
$8K / month
Team
2 founders / 1 employees

Case Study

Hey there! I'm Eva Maganja, and I started a:musé candle I started this company alongside my partner, Urban Bradesko.

how-we-built-a-sustainable-luxury-candle-product-line-that-generates-8k-month

7. Linjer ($10M/year)

The cofounders began by doing market research on a Reddit-like platform for style-conscious men. Three years later, they’ve generated $10 million.

Jennifer Chong and Roman Khan (from San Francisco, CA, USA) started Linjer over 9 years ago.

Revenue
$833K / month
Team
2 founders / 10 employees

Case Study

Linjer, created by entrepreneurs Jennifer Chong and Roman Khan, provides sustainably crafted jewelry, luggage, and watches without the luxury markup.

In 2014, the cofounders were experimenting with making a soft briefcase out of high-quality leather, mainly because they couldn't find anything similar on the market.

To date, they have amassed $10 million in revenue in just three years of business.

Their plans for the future include:

  • Influencer marketing
  • Expanding to wholesale partners
  • Creating pop-ups
  • Entering new product markets & areas

Read the full story on defolio.co ➜

8. ANIMA IRIS ($1.2M/year)

25-year-old MBA student Wilglory Tanjong makes $100,000 a month selling luxury handbags through her brand Amina Iris.

Wilglory Tanjong (from Philadelphia, PA, USA) started ANIMA IRIS over 3 years ago.

Revenue
$100K / month
Team
1 founders / employees

Case Study

Wilglory Tanjong is a 25-year-old young entrepreneur who is the founder and designer of Anima Iris. This brand sells bright & colorful, fashionable geometric hand-stitched women's handbags to go with every outfit.

Anima Iris has made over $700,000 in lifetime sales since its launch in February 2020, including $603,819 in 2021 alone.

Wilglory developed this community using innovative content creation techniques and dynamic marketing initiatives. As a result, the company expanded quickly, and Beyoncé promoted one of their collection on her Instagram.

Recently, this business has been bringing in about $100,000 per month in revenue.

This company has been highlighted in Elle, Harper's Bazaar, InStyle, Vogue, and Essence. Additionally, Anima Iris appeared in Season 5 of Issa Rae's hit HBO series "Insecure".

Read the full story on cnbc.com ➜

Pat Walls,  Founder of Starter Story
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