7 Online Wine Business Success Stories [2023]

Pat Walls

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Updated: July 24th, 2023

Start An Online Wine Business

Starting an online wine business can be exciting and scary. However, if done right, the online wine shop can be profitable. To start an online wine business, identify a niche and conduct market research. Navigate the licensing, permits, and taxes and create a simple but functional website.

Whether you have your wine production plant or a dropshipper, focus on delivering quality service.

Here are some real life success stories of starting a online wine business:

1. The Wine Spies ($12M/year)

Agent Red (from Santa Rosa, CA, USA) started The Wine Spies over 16 years ago.

Revenue

$1M / month

View case study

Team

2 founders / 6 employees

Location

Santa Rosa, CA, USA

Case Study

At least that’s solely how most people in the wine trade know me, even after 13 years of working together.

I founded The Wine Spies in 2007, to showcase and sell incredible wines - from hidden gem wineries and big-name wineries alike. We sell a different wine every 24 hours at winespies.com, and we only sell wines that we absolutely love. We go ‘above & beyond’ with customer service, and our loyal fans (we call our customers our ‘Operatives’) around the country have stayed with us for much longer than most customers stay with other wine companies.

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How I Started A $400K/Month Selling Wine Online ➜

2. CoolerSomm Limited ($1.8M/year)

Sarah Newton (from London, UK) started CoolerSomm Limited over 2 years ago.

Revenue

$150K / month

View case study

Team

1 founders / 1 employees

Case Study

My name is Sarah Newton, I’ve worked in travel and wine for 20 years but when the pandemic hit it was clear that there was little certainty in my industry at the time (travel).

In our first full month of trading online, we were turning over $50k on a Shopify basic package.

this-solo-founder-bootstrapped-a-600k-year-wine-cooler-brand