7 Mystery Game Store Success Stories [2023]

Pat Walls

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Updated: July 24th, 2023

Start A Mystery Game Store

Engaging their intellect and curiosity, who doesn't love a good mystery? By establishing a mystery game store, you'll cater to this innate fascination. The business proposition is simple: provide various tactile puzzle games, brain-churning intrigue games, and immersive mystery-based board games in one dedicated shop.

While online gaming has its allure, there's an undeniably compelling appeal associated with tangible games: the physicality of puzzle pieces, the anticipation when spinning a wheel, and the thrill of playing against others face-to-face.

Your store will bring individuals together, aspiring to create a buzzing community of mystery enthusiasts. It can serve as a hub for game nights, puzzle solving events, and intriguing product launches. As the proprietor of this venture, you'll possess the ability to stimulate minds, promote in-person connectivity and provoke thrilling wonder in each customer. Consider stepping into the enchanting world of mysteries and become a pioneer of this unique retail experience.

Here are some real life success stories of starting a mystery game store:

1. Hunt A Killer ($60M/year)

Ryan Hogan (from Baltimore, Maryland, USA) started Hunt A Killer about 7 years ago.

Revenue

$5M / month

View case study

Team

2 founders / 62 employees

Location

Baltimore, Maryland, USA

Case Study

Hello, my name is Ryan Hogan and I am the Co-founder and CEO of Hunt A Killer, an innovative entertainment company that delivers clues, items and correspondence to your doorstep each month, which immerses Members in an interactive story. We have a total of four brands: Hunt A Killer, our murder mystery for true crime fans; Empty Faces, our paranormal investigation for horror fanatics; Escape The Invasion, our science fiction thriller for those looking to survive an alien apocalypse; and Team Building Kits, our business-to-business product that brings corporate teams together and improves company culture through quarterly experiences that create a fun and challenging environment.

Hunt A Killer started with 146 subscribers in October 2016. In August 2019, we shipped our one-millionth episode and continue to see signs of massive growth in the immersive entertainment space.

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How We Created A $2M/Month Subscription-Based Mystery Games Business ➜

2. Crimibox ($1.02M/year)

Jimmy Cowe (from Ghent, Belgium) started Crimibox about 6 years ago.

Revenue

$85K / month

View case study

Team

1 founders / 5 employees

Location

Ghent, Belgium

Case Study

Hello, my name is Jimmy and I’m the founder of Crimibox. We develop and sell unsolved fictional murder cases. Our customers receive the police file, photos of the crime scene and bags of evidence. The goal is to catch the killer.

Our customers are mostly people who love escaping from escape rooms. We sold more than 4,000 Crimiboxes so far. Our monthly revenue is a bit more than $8,000. Our retention rate (people who bought the first and a second case) is more than 38%.

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