5 Pet Store Success Stories [2023]

Pat Walls

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Updated: January 18th, 2023

Start A Pet Store

Pet stores are retail businesses that sell animals and pet supplies. They are a leading industry category with sales of approximately $4.5B U.S dollars and positive sales growth of 2.7%.

You can set up a pet store in many places, like supermarkets, malls, or pet supply stores.

The first thing to do is to find a location for your store. A good place would be an area with many residential buildings, schools, and colleges as this will give you access to many customers. It would help if you also looked for a location near public transport as it will make it easier for people to come and visit your store.

Here are some real life success stories of starting a pet store:

1. Bike Tow Leash ($240K/year)

Mike Leon (from Orlando, Florida, USA) started Bike Tow Leash over 20 years ago.

Revenue

$20K / month

View case study

Team

2 founders / 1 employees

Location

Orlando, Florida, USA

Case Study

I am Mike Leon, mechanical engineer, an avid bike rider, service dog trainer and inventor of the 1-Running-Dog Bike Tow LeashⓇ for safe bike, trike, scooter, and wheelchair dog-rides.

I am the owner of LEON Engineering, Inc. We design, build and sell the 1-Running-Dog Bike Tow Leash® to dog owners, walkers, trainers, military and law enforcement, search and rescue and those with special needs. Having sold less than 200 BTLs prior, My on-the-side hobby turned into a true business in 2009 with the launch of our first website. We went from shipping hundreds/year to thousands/year. Now, our business allows me to work comfortably from home, making 6 figures, while caring for my wife and enriching the lives of tens of thousands of dogs and their humans.

how-i-started-a-6-figures-business-selling-a-dog-accessory

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How I Started A 6-Figures Business Selling A Dog Accessory ➜

2. iHeartDogs ($14.4M/year)

Justin Palmer (from Anaheim, California, USA) started iHeartDogs about 10 years ago.

Revenue

$1.2M / month

View case study

Team

2 founders / 50 employees

Location

Anaheim, California, USA

Case Study

My name is Justin Palmer and together with my co-founder Marshall Morris, we started iHeartDogs, a lifestyle store and blog for passionate dog parents. We’re fortunate to have grown one of the largest online communities for dog lovers, with over 25 million members in our Facebook groups, pages, and email newsletters.

Every month our customers receive a “Hero Report” showing them the exact impact of their purchases. For example, the report shows how many meals for shelters they’ve personally funded. We’re incredibly blessed to have served over 1.5 million customers, or as we call them, “heroes”.

how-we-started-a-1-2m-month-lifestyle-store-for-dog-owners