7 Sustainable Clothing Line Success Stories [2023]

Updated: July 23rd, 2023
Start A Sustainable Clothing Line

Starting a sustainable clothing company can seem like a daunting task, but with the right skills and resources in place, it doesn't have to be. And thanks to more and more technologies becoming available there is a greater chance of success than has ever been had before.

The sustainable clothing market shrunk from $6.35B in 2019 to $6.14B in 2020 due to the COVID-19 pandemic and its adverse economic impact. But the sustainable clothing market size will keep growing in the coming years, Experts predict it will reach $8.25B by 2023.

Here are some real life success stories of starting a sustainable clothing line:

1. Minimalism Brand ($216K/year)

Pepe Martín García (from Madrid, Community of Madrid, Spain) started Minimalism Brand almost 6 years ago.

Revenue
$18K / month
Team
2 founders / 3 employees
Location
Madrid, Community of Madrid, Spain

Case Study

Hi, my name is Pepe Martín I´m the co-founder of Minimalismbrand. We started our business two years ago. We are two founders.

how-we-started-a-18k-month-sustainable-and-durable-clothing-brand

2. IndieGetup ($96K/year)

Brandon Dendas (from Denver, Colorado, USA) started IndieGetup almost 6 years ago.

Revenue
$8K / month
Team
2 founders / 0 employees
Location
Denver, Colorado, USA

Case Study

My name is Brandon Dendas. I'm the co-founder of IndieGetup. IndieGetup is a fashion discovery platform that allows people to shop and discover clothing brands & products by a curated list of lifestyle and location-based categories.

We are now generating $5,000/mo. in revenue through sponsored content, giveaway promotions, B2C & B2B affiliate sales.

how-i-started-a-5k-month-business-selling-eco-conscious-lifestyle-clothing

Learn more about starting a sustainable clothing line:

Where to start?

-> How to start a sustainable clothing line?
-> How much does it cost to start a sustainable clothing line?
-> Pros and cons of a sustainable clothing line

Need inspiration?

-> Examples of established sustainable clothing line
-> Marketing ideas for a sustainable clothing line
-> Sustainable clothing line slogans
-> Sustainable clothing line names

Other resources

-> Sustainable clothing line tips

4. Hippy Feet ($1.06M/year)

Michael Mader (from Minneapolis, Minnesota, USA) started Hippy Feet almost 7 years ago.

Revenue
$88K / month
Team
2 founders / 2 employees

Case Study

Hippy Feet is a Minneapolis-based sock and apparel company dedicated to supporting the homeless community. Each product sold allows Hippy Feet to provide transitional employment to young people ages 16-24 who are experiencing homelessness.

how-we-bootstrapped-a-720k-year-sock-and-apparel-company-that-supports-the-homeless-community

5. Faerie's Dance ($204K/year)

Adrienne Catone (from Happy Valley, OR) started Faerie's Dance about 18 years ago.

Revenue
$17K / month
Team
1 founders / 2 employees

Case Study

Hey everyone, my name is Adrienne, and I’m the founder and current CEO of Faerie’s Dance, Inc. We’re a sustainable fashion company that focuses on ethically produced, eco-friendly clothing, lingerie, jewelry, and accessories.

The business currently supports me and my husband with an adjusted gross income (AGI) ranging between $65k - $75k per year over the last few years.

my-path-to-reduce-my-ecological-footprint-led-me-to-start-a-204k-year-eco-friendly-fashion-company

7. Oliver Charles ($300K/year)

Slater McLean (from San Francisco, CA, USA) started Oliver Charles over 3 years ago.

Revenue
$25K / month
Team
2 founders / 0 employees

Case Study

My name is Slater McLean. I’m the Co-founder of Oliver Charles and I'm thrilled to share our eco-friendly sweaters with you, made from seaweed and Yak Wool - the ultimate sustainable materials.

Since launching our first sweater on Indiegogo in the fall of 2020, we’ve doubled the size of our business each year with no outside investment.

our-journey-from-being-childhood-classmates-to-building-a-25k-month-sustainable-winter-clothing-business

Pat Walls,  Founder of Starter Story
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