17 Subscription Box Business Success Stories [2023]

I’m Lindsay Scholz, and I’m the founder of Vowed Box Co. – a line of curated, quirky gift boxes with non-traditional brides in mind.

Since the brand is still in its infancy and we’re still working through wholesale costs, my monthly income is roughly $600. For being a side business, I look at any profit as a win, but of course, the goal is to see this grow in 2019!

I’m Michael Arciola III and the founder of Southern Cigar Co. At the time of founding, I was a student at Florida State University studying computer science and business. I started the company 4 years ago out of my apartment and couldn’t be happier with the progress we’ve made thus far.

Me packing boxes outside out apartment on the deck. I would do them in batches, this being one of them.

Hello, I am Charles Carette, CEO & Co-founder of Bambox. We developed the first monthly subscription-based ecommerce for baby essentials combined with a virtual assistant to guide new parents throughout their baby’s first 3 years. We operate in Buenos Aires, Argentina.

Hi! My name is Michael Berk, and I am the founder of Cannabox, a monthly themed subscription box for essential cannabis accessories. A box includes a glass piece, rolling papers, wraps, gear, snacks, and other accessories an everyday cannabis user needs. We also retail products online as well including our own brand and other popular brands.

Cannabox is currently at an MRR of $350,000 and we have 11,000 subscribers to our box.

Hi, my name is Nelli Jeloudar and I am the founder of Bundleboon - a curated shopping service specialized in kidswear. We take away the hassle of shopping for your child and instead, we turn it into a fun and memorable shopping experience for the entire family.

I decided to attend the annual Amsterdam startup weekend and met my two future cofounders with expertise in digital marketing, innovation, ecommerce and portfolio management. The party of 3 soon became a party of 2 (stay tuned for the whole story).

Drew Laine here, I'm an entrepreneur and philanthropist. I’m the Founder and CEO of PenaltyBox Sports, an e-commerce and sporting goods manufacturer located just north of Boston, Massachusetts.

We now work with small to mid-sized manufacturers and brands to take their products directly to our Community in this Group, always at a discounted price to ensure our Consumers are seeing value. Additionally, we launched our manufacturing program for training gear and apparel and a third party logistics warehousing company to service not only PenaltyBox, but many of our partners.

Hello there! My name is Nicholas Figoli and I co-founded EatTiamo (us.eattiamo.com) alongside with my business partner and high-school friend Francesco Pelosi.

Over the three years of activity, our Boxes have arrived to the table of three hundred American families and we are happy to continue growing.

My name is David Dewane and I’m the co-founder and president of the Mouse Book Club. We make phone-sized physical books you carry around with you so that you have a decent alternative to reading your phone.

So far, we have mailed over 40,000 books to 60+ countries and all 50 states. We’ve done about $170,000 in sales in the first two years.

My name is Bemmu Sepponen (@bemmu) and I run a service called Candy Japan that sends surprise boxes of Japanese candy to people all around the world, on a twice-monthly basis.

The site has paid my living expenses in Japan for 7 years now, and over that time I’ve shipped over $1M worth of candy in total.

Hi! We’re Pam and Gene Farley, and we own Comic Crate, a subscription box that sparks a love of reading through comic books.

We are a $100 Startup and within the space of 18 months have grown the business to an average of $1,000 in revenue per month.

It’s all over the place, but a majority of the income comes from subscription box affiliate marketing.

My name is Christina, and I am one of three momtrepreneurs who founded Lit League. We create book-themed activity boxes for kids ages 3-12, and we have developed three book box lines: picture book, early chapter book, and chapter book.

We are delighted to now be approved materials providers for eleven different charter schools in two states and have subscribers receiving Lit League boxes across the nation.

Hey! My name is Josh, and I’m the founder of Plate Crate, a monthly box of baseball gear and greatness. (Think Barkbox for baseball). Each month our small team creates a themed box of baseball gear, training aids, accessories, snacks, and apparel to send to our baseball-obsessed subscribers.

After 6 years of working on Plate Crate, we are now doing over $300K a month in revenue. We have a big holiday season where we will do about $500-600K/month in November and December too. People love gift giving, and we are a great baseball gift. We’ve recently launched Soccer Crate as well off the thesis that over 80% of kids under 14 play multiple sports. We’ve seen our early progress in Soccer come directly from our baseball subscribers.

When Katia Beauchamp and Hayley Barna launched Birchbox from business school in 2010, they set out to disrupt the beauty industry by delivering monthly samples in a box. Even though people told them the idea would never work, Birchbox attracted hundreds of thousands of subscribers and enthusiastic buzz as a subscription pioneer. But the speedy success was overwhelming for Katia; over the years the company endured plenty of growing pains as it found its distinctive voice in the beauty industry. PLUS in our postscript "How You Built That," after noticing that many of her female friends hated buying cars, Athena Staton launched SheCar, a personalized online service for used car buyers.

• Ruth E. Hetland curated ConseCrate in the summer of 2020. ConseCrate is the subscription container and a present unusual marketplace for the clergy and ministry members.

• ConseCrate subscription box contains books, ministry gear, well-being products, sustainable solutions, and diverse treasures, & get the right of entry to online media & education from different and out-of-the-box minds.

• Ruth launched ConseCrate after trying numerous side hustles that never took off. After serving as a pastor for over two decades, she decided to try something new.

• She got the idea of ConseCrate from ministers and decided to dig in deep. She researched how to start a subscription box and what to put into the boxes.

• She focused on sending attractive and lightweight boxes to save on postage.

• In August 2020, she started taking pre-orders because she did not want to invest her savings. Taking Pre-orders for three months enabled her to raise enough money to launch her first box.

• Ruth received 175 orders of her first gift box, and by the time her first order shipped out, she had already made her first $1,000 because her startup cost was minimal.

• Within a few months after launch, ConceCrate ships 500 boxes monthly.

• Her business grew organically through **Instagram, TikTok, and Facebook.

• To expand her business, she focuses on providing gift boxes for conferences & retreats.