Lovehoney was started by Neal Slateford and Richard Longhurst in 2002. They develop unique, innovative sex toys and sexual well-being products.
There are over 280,000 product reviews by Lovehoney customers on their site to help you choose the right toy for you. Lovehoney has over 400 own brand products for their customers.
They have teamed up with some of the most fun and exciting brands or personalities out there to bring you the very best of sexual happiness. The most significant one was partnering with Fifty Shades of Grey author EL James for one of their ranges inspired by her megahit novel.

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How This Ecommerce Success Story Practices Discreet Retailing ➜

2. Godemiche ($300K/year)

Adam Breedon, 36, worked as a traffic warden for seven years, but gave it all up to launch a sex toy business with his partner, Monika Makarewiz, 37, in 2016.

Monika Makarewiz and Adam Breedon (from Queniborough, Leicester, UK) started Godemiche about 7 years ago.

Revenue

$25K / month

View case study

Team

2 founders / employees

Case Study

Godemiche was founded by Monika Makarewiz and Adam Breedon. They manufacture high-quality, customized sex toys by hand in the UK.
The duo started a website and a Facebook page, each putting in £100, and used the money to buy and sell lingerie and sex toys.
The couple now sells customized handmade toys that range in price from £10 to £85 and come in a variety of color combinations.
Godemiche claims to offer more than one million different color combinations with its current lineup of close to 30 different products.