6 Bedding & Pillow Kiosk Success Stories [2023]
A bedding & pillow sales kiosk business sells mattress covers, fitted sheets, flat sheets, pillowcases, comforters, shams, quilts, and bed skirts.
Research has shown that the global home bedding market size will expand at a compound annual growth rate of 7.9% in the next decade.
The growth in demand attributes to the boom in the housing sector and the growing consumer spending on home furnishings, which have expanded the growth scenario for the market.
Therefore, a sales professional looking for the best sales business idea stands a chance to increase their income if they start the bedding & pillow sales kiosk business. To start your bedding & pillow sales kiosk business you need skills and the knowledge of sourcing good designs and high-quality materials. Also, you need proper negotiation skills so you can maximize your profit margins.
Follow these steps to start your bedding & pillow sales kiosk business.
- Decide how much you are willing to invest
- Research the market
- Come up a name for your bedding kiosk
- Choose a strategic location
- Acquire business licenses
- Get the required insurance for your business
- Obtain inventory for your kiosk
When you have your bedding & pillow sales kiosk business running, you can scale your sales by showcasing your beddings with professionally edited photos. In addition, sell your bedding online, in-person, and in whatever channel your target consumers feel convenient to use.
Here are some real life success stories of starting a bedding & pillow kiosk:
1. Sheets & Giggles ($2.4M/year)
Colin McIntosh (from Denver, Colorado, USA) started Sheets & Giggles about 5 years ago.
I’m Colin McIntosh, Founder & CEO of Sheets & Giggles, a pun-based, eco-friendly bedding brand that launched in May 2018 on Indiegogo with our first product: lyocell bed sheets made from eucalyptus trees.
That’s me in the middle after winning Denver Startup Week back in September.
2. Danielle Oakey Shop ($540K/year)
Danielle Oakey (from Irvine, CA, USA) started Danielle Oakey Shop over 7 years ago.
Hi, my name is Danielle Oakey and I am the founder and owner of Danielle Oakey Shop.
The pillow shop continues to grow every month and is projected to do $400,000 in sales in 2018.
Learn more about starting a bedding & pillow kiosk:
Where to start?
-> How much does it cost to start a bedding & pillow kiosk?
-> Pros and cons of a bedding & pillow kiosk
Need inspiration?
-> Examples of established bedding & pillow kiosk
Other resources
4. Doris Sleep ($120K/year)
Tracey Wallace (from Austin, Texas, USA) started Doris Sleep over 4 years ago.
I’m Tracey Wallace, professionally a content marketer and SEO expert who has now launched a direct-to-consumer bed pillow business, Doris Sleep.
Knowing what I do about virgin polyester pillows, I decided to find a manufacturer who could get me the virgin polyester feel (i.e. the down feel) without the high price tag and the terrible everything else. That is what landed me on recycled plastic bottle fill. Every pound of pillow fiber diverts 14 plastic bottles from landfills here in the US. So, you are helping to clean the environment, and getting a luxury sleeping experience. Win-win!
6. Tuft & Needle ($170M/year)
Daehee Park & John-Thomas Marino (from Austin, TX, USA) started Tuft & Needle about 11 years ago.
Daehee Park and John-Thomas Marino created a bed products company named Tuft & Needle as an e-commerce startup on July 19, 2012. Both the founders met through Pennsylvania State University's entrepreneur program.
Tuft & Needle is an American mattress and bedding company that Serta Simmons Bedding now owns. T&N was one of the first online, bed-in-a-box marketers to emerge in the early 2010s. Serta Simmons Bedding purchased the online merchant on September 28, 2018.
Daehee Park is a Korean-American business owner based in Phoenix, Arizona. Penn State University awarded him a bachelor's degree in cybersecurity and risk analysis. He has worked for various online firms as well as Acxiom, an ad tech company, as a marketing strategist.
JT attended Penn State University and majored in computer science and mathematics. He began his career as an engineer at the world's largest software application consulting firm. He is a regular keynote speaker at startups and has been on FOX Business, Entrepreneur, Forbes, and other media outlets.
Park and Marino co-founded the firm on July 19, 2012, with $3,000 each from their own funds. Serta Simmons Bedding purchased the online merchant on September 28, 2018.
With a $6,000 personal investment in 2012, Park and Marino took T&N from $1 million in their first full year of operation to $200 million+ in annual sales in less than six years.
In December 2014, the firm unveiled its first showroom in its Phoenix headquarters. Tuft & Needle has seven retail locations in Scottsdale, Gilbert, Seattle, Kansas City, Raleigh, Portland, and Dallas as of 2019.
Key Success Drivers
- Determining constraints helped them In decision-making.
- The co-founders took months to learn about the industry margins & markups.
- Customer service has remained their greatest asset that drove customer loyalty.
- Listing their products on amazon helped them gain product exposure.
- Guest Posting helped them reach more customers.
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