8 Product Ratings & Reviews Success Stories [2023]

Hiya! My name is Alex Goldberg, and I’m the founder of Fin vs Fin, a portfolio of popular product reviews that include, among others, finvsfin.com and zenmasterwellness.com. Despite not being much of an online shopper nor a wellness guru, my partner and I somehow managed to build a profitable media business centered on helping consumers compare health products online.

This is the story of turning a “dumb side project” into my full-time focus, stumbling into financial freedom by repeatedly doubling down on tiny wins. I hope you find it inspiring enough to launch your entrepreneurial project or keep at whatever hustle you’re currently focused on. Truth be told, you may be closer to predictable seven-figure revenue than you think.

Tami Smith started Fit Healthy Momma in late 2019. She writes blogs about the latest fitness and wellness-based brands to help her readers make informed choices and live a fit & healthy life!

Through her website, she aspires to create a space for real, legitimate information on reviews of the best D2C fitness and health brands. In less than a year, she went from being a freelance writer to earning more than $200 per day from affiliate sales.

Tami moved from watching her clients profit from the articles she wrote to earning her own affiliate commissions on a website. She is doing an incredible job with Fit Healthy Momma, and it combines two of her passions: fitness and writing.

Listen to the full podcast on podcasts.apple.com ➜

• Kieran MacRae founded The Dozy Owl because he cares about sleep and how it affects daily life.
• This company provides a huge selection of different reviews of everything you need for a night of great sleep as well as different sleep tips to help you get superb sleep.
• Kieran is earning a full-time income through blogging about sleep and sleep-related products.

Listen to the full podcast on sidehustlenation.libsyn.com ➜

Adrian founded FeedCheck, a SaaS that helps brands analyze customer reviews from the Internet. They have customers like Nestle and are making $15k/mo.

As of this writing, our website gets 900K visits per month, and we make around 10K/month on affiliate commissions. While we get paid from our affiliate links, we always aim to first uncover the best sex toys for our avid readers. Our affiliate programs only come second.

Brian Lam is the founder and editor-in-chief of The Wirecutter (now part of The New York Times Company), the most exemplary product suggestion service in the United States.

The site offers deals, product reviews, and buying advice for the users to make the best purchasing decision.

In 2010, Lam was working as the editor-in-chief of Gizmodo, a Gawker Media-owned tech site that received and reported on an Apple iPhone 4 months before the company released the highly anticipated device.

The founder left a high-profile position at Gizmodo to start a product review site without knowing how it would generate money.

Brian knew he wanted a user-friendly website with reviews that could be read in a matter of minutes, with the top items presented, all backed up by solid research.

However, when Brian started The Wirecutter in 2011, his business partners were concerned that the site’s updates were too small and infrequent to create a following on the web, where clickbait ruled the world.

Brian’s focused strategy eventually paid off; people trusted his suggestions, he recruited more writers, and traffic and income increased.

In 2015, Brian Lam’s website, The Wirecutter, generated 150 million dollars in e-commerce transactions.

The New York Times bought The Wirecutter for $30 million in 2016, and it was renamed simply as Wirecutter.

Listen to the full podcast on podcasts.apple.com ➜