34 Affiliate Marketing Success Stories & How Much They Make

Updated: July 24th, 2023
Start An Affiliate Marketing Business

Are you looking for a side hustle to pay you a passive income? Affiliate marketing is one of those side hustles that will pay you well over the long term. It is a way to earn money online by promoting other companies' products and services. You will be paid a commission for each sale you make as an affiliate marketer.

To get started, learn how to find the right product and brand to partner with. For example, you may prefer becoming an affiliate marketer for an eCommerce store, partnering with a manufacturer, and marketing their products for a commission.

Here are some real life success stories of starting a affiliate marketing business:

1. Buildapreneur ($960K/year)

Spencer Mecham (from Highland) started Buildapreneur almost 6 years ago.

Revenue
$80K / month
Team
1 founders / 0 employees

Case Study

My name is Spencer Mecham. In 2016 I first heard about an industry called affiliate marketing and in 2017 I founded Buildapreneur, an affiliate business.

my-affiliate-marketing-business-earns-500k-year-profit-no-employees

2. Casino Guru ($9.28M/year)

Jan Kovac (from Bratislava) started Casino Guru about 8 years ago.

Revenue
$773K / month
Team
2 founders / 54 employees

Case Study

Casino Guru is a website with information about anything related to online casinos.

Better have 2 times higher traffic monetized on 70% than 2 times lower-traffic monetized on 95%.

how-i-started-a-500k-month-website-about-online-casinos

Learn more about starting an affiliate marketing business:

Where to start?

-> How to start an affiliate marketing business?
-> Affiliate marketing business plan
-> How to finance an affiliate marketing business?
-> How much does it cost to start an affiliate marketing business?
-> Pros and cons of an affiliate marketing business
-> How to get clients for an affiliate marketing business?

Need inspiration?

-> Examples of established affiliate marketing business
-> Affiliate marketing business slogans
-> Affiliate marketing business names
-> Affiliate marketing business Instagram bios

Other resources

-> Profitability of an affiliate marketing business
-> Affiliate marketing business tips
-> Email templates for an affiliate marketing business
-> Blog post ideas for an affiliate marketing business

4. Gear Up Hiking ($16.2K/year)

Asen Stoyanchev (from Sofia, Bulgaria) started Gear Up Hiking over 4 years ago.

Revenue
$1.35K / month
Team
1 founders / 1 employees

Case Study

My name is Asen and I’m the owner and founder of Gear Up Hiking - a niche affiliate blog that offers easy and actionable tips for beginner hikers, campers, and outdoor junkies.

And a graph from Google Analytics showing the traffic for the last month:

i-make-1-350-month-with-a-hiking-advice-website-side-hustle

5. WebRevenue ($360K/year)

Jerry Low (from Ipoh) started WebRevenue almost 17 years ago.

Revenue
$30K / month
Team
1 founders / 5 employees

Case Study

Hi, I’m Jerry Low, and I’ve been in the Affiliate Marketing and SEO consultancy business since 2004. I own and operate several websites with a small team, including WebHostingSecretRevealed, HostScore, and HideandSeek. Together, they attract over 700,000 visitors each month.

One of our sites gets close to 4 million sessions and 6 million pageviews in 1H 2021

i-went-from-making-extra-income-with-affiliate-websites-to-building-a-360k-year-business

6. Add Value | Growth Marketing Agency ($600K/year)

Joachim Brouckaert (from Antwerpen, Belgium) started Add Value | Growth Marketing Agency about 2 years ago.

Revenue
$50K / month
Team
1 founders / 5 employees

Case Study

Hi, my name is Joachim Brouckaert, I’m 24 years old and I started Add Value 1 year ago. Today, Add Value is a growth marketing agency. We’re focused on full-funnel marketing. Performance marketing, building landing pages, websites, funnels, email marketing flows. We do it all!

Currently, we are working with a team of 5 people for our customers and on our growth. But we are once again looking for an extra Growth Marketer! When we talk about turnover, we do an average of 30k per month. This fluctuates, as we sometimes take on larger, shorter projects. On average, we work for 18 active clients per month. Our retention is generally good, but short projects such as an analytics audit or building a website cause this number to fluctuate.

my-growth-marketing-agency-generated-360k-in-its-first-year-belgium

7. eBiz Facts ($50.4K/year)

Niall Doherty (from Waterford, Ireland) started eBiz Facts over 4 years ago.

Revenue
$4.2K / month
Team
1 founders / 0 employees
Location
Waterford, Ireland

Case Study

My name is Niall Doherty and I started a website called eBizFacts.com, where I try to help people make money online.

So far, it seems to be working, if this graph of my affiliate income is any indication.

how-i-started-a-4k-month-website-helping-people-make-money-online

8. Web Designer Academy ($504K/year)

Shannon Mattern (from Columbus, Ohio, USA) started Web Designer Academy over 8 years ago.

Revenue
$42K / month
Team
1 founders / 2 employees
Location
Columbus, Ohio, USA

Case Study

Hey there! I’m Shannon Mattern and I’ve helped over 15,000 new online business owners learn how to build their websites and market themselves online (even if they’re not a techie and are starting from zero).

And every month on my podcast I break down exactly how much money I make, how I make it and what my expenses are - because I believe it’s important to show the whole picture of what the opportunities and the costs are to run an online business!

how-i-started-a-10k-month-business-selling-diy-web-design-and-marketing-courses

9. Todays Business ($6M/year)

Billy Ash (from New Jersey, USA) started Todays Business almost 12 years ago.

Revenue
$500K / month
Team
3 founders / 40 employees
Location
New Jersey, USA

Case Study

My name is Billy Ash and I’m the Co-Founder and Chief Digital Officer of Today’s Business. We are a full-service digital marketing agency. We are one of the only full service digital and affiliate marketing agencies in the world.

This journey has been an unbelievable ride and throughout the past 9 years, we have been blessed to be able to work with some pretty amazing clients such as the Cleveland Cavaliers, the Menlo Club, Kushner Properties, Wet Brush, Illinois Bone & Joint Institute and countless others. I think one of the best testaments to our growth is when we made the Inc 5000 list in both 2018 and 2019 as one of the fastest-growing private companies in the United States.

how-i-started-a-500k-month-full-service-digital-and-affiliate-marketing-agency

10. The Diamond App ($6K/year)

Tony Florida (from Baltimore, Maryland, USA) started The Diamond App over 6 years ago.

Revenue
$500 / month
Team
1 founders / 0 employees
Location
Baltimore, Maryland, USA

Case Study

What’s up! My name is Tony Florida (yes my last name is Florida) and I am the founder of The Diamond App, an online diamond price tracker and search engine.

Diamonds range in value from a couple hundred dollars for something the size of a pencil tip all the way up to millions of bucks for a perfectly cut hunk of rock. That being said, the jewelry industry is a highly competitive industry. The Diamond App brings in on average $500 per month in revenue, mostly from affiliate sales.

generating-passive-income-with-a-diamond-search-engine

11. Cash Overflow ($120K/year)

Pardeep Goyal (from Chandigarh, India) started Cash Overflow about 8 years ago.

Revenue
$10K / month
Team
1 founders / 7 employees
Location
Chandigarh, India

Case Study

I am Pardeep Goyal, founder of CashOverflow.com (Awarded as the best personal finance blog in 2017) where I help people in managing their financial life so that they can become financially independent and live a self-sustainable life.

I also sell online courses and help startups to setup zero budget content marketing.

how-i-started-a-10k-month-blog-about-banking-investment-products

12. The Ways To Wealth ($480K/year)

R.J. Weiss (from Geneva) started The Ways To Wealth almost 7 years ago.

Revenue
$40K / month
Team
1 founders / 1 employees

Case Study

Hello there. My name is R.J. Weiss. In 2016, I created a blog called The Ways To Wealth. Our product is our content on the site, where we teach hundreds of thousands of visitors each month how to save and make more money.

The business earns over $30,000 in monthly revenue from a mix of affiliate and advertising revenue, with the caveat that I drive paid traffic to the site, so my margins tend to run rigger than other publishers.

how-i-started-a-30k-month-blog-about-saving-and-making-more-money

13. The Modest Man ($48K/year)

Brock McGoff (from Tucson, Arizona, USA) started The Modest Man about 11 years ago.

Revenue
$4K / month
Team
1 founders / 8 employees
Location
Tucson, Arizona, USA

Case Study

My name is Brock McGoff, and I run The Modest Man (TMM), a digital media brand dedicated to helping guys dress better and feel more confident, with an emphasis on the man of modest height.

In a given month, TMM generates $10-15k revenue from advertising brand partnerships, digital products (an e-book) and affiliate programs. Since there isn’t any inventory or “cost of goods” profit margins are very high.

starting-a-men-s-style-publication-reaching-a-million-people-per-month

14. EMUCoupon ($360K/year)

Elice Max (from Brisbane) started EMUCoupon over 4 years ago.

Revenue
$30K / month
Team
2 founders / 13 employees

Case Study

My name is Elice Max, and I am the co-founder of EMUCoupon. I was born in Boston but currently, I run a business in Brisbane, Australia. My website allows Aussies to save money while shopping online. Since this is an expensive country, the consumers here are always eager to find deals and discounts that reduce the price of certain items.

It’s been more than three years since we founded this website. Every day, thousands of users visit EMUCoupon to avail of deals and learn the latest shopping tips. Our team has grown at the same time, we now have seventeen in-office workers while four of our employees work remotely. We have managed to sustain around a 16% annual growth rate since the company’s inception

i-make-30k-month-offering-online-discount-codes-and-shopping-tips

15. TechySex ($60K/year)

Martin Moore (from New York, NY, USA) started TechySex over 3 years ago.

Revenue
$5K / month
Team
1 founders / 0 employees

Case Study

Hey everyone, my name is Martin Moore and I’m the founder of TechySex. This website is all about sexual wellness and sex toy reviews. My goal is to help people find answers to questions about their sexuality they may have been too shy to ask.

Currently, we’re making around $5K per month on average. It’s a young business with a lot of growth potential, so the fun is just getting started.

i-turned-something-that-nobody-talks-about-into-a-60k-year-blog

16. BowTied Opossum ($36K/year)

BowTiedOpossum (from ) started BowTied Opossum almost 2 years ago.

Revenue
$3K / month
Team
1 founders / 0 employees

Case Study

Hello, my name is Opossum and I’m the founder of BowTiedOpossum. Did that first sentence confuse you? Well, you’re not alone. We’ll get to that later though.

After 9 months, I’ve managed to grow the newsletter to $3k a month in between my career, outside consulting, personal projects, and family/kids. I’ve done this completely anonymously with 0 ad dollars, by myself, and no prior social media presence to give it a boost.

how-i-anonymously-launched-a-newsletter-while-keeping-my-day-job-3k-month

17. Making Sense of Cents ($900K/year)

Michelle Schroeder-Gardner (from Living on a Sailboat) started Making Sense of Cents almost 12 years ago.

Revenue
$75K / month
Team
1 founders / 1 employees

Case Study

Hello! My name is Michelle Schroeder-Gardner, and I run Making Sense of Cents, a personal finance and lifestyle website that helps readers earn more, save more, and live more.

I earn around $100,000 a month from Making Sense of Cents and have made over $5,000,000 from it over the years. Much of it is profit, as my expenses are extremely low. I am the only full-time employee of my business, but I do outsource some work. I have a virtual assistant, an editor, and a technical manager.

how-i-started-a-100k-month-blog-about-personal-finance

18. LS Trading and Marketing ($14.4K/year)

Lin Simon (from Walvis Bay, Namibia) started LS Trading and Marketing almost 4 years ago.

Revenue
$1.2K / month
Team
1 founders / 5 employees

Case Study

I am Lin (Linekela) Simon, owner, and founder of LS Trading and Marketing. My Company provides free foreign exchange lessons and guidance to potential Forex traders while providing free market analysis to ensure consistent profitability for our network.

my-journey-from-being-a-food-technologist-to-starting-my-own-forex-trading-business

19. Zenmaster Wellness ($480K/year)

Matt Oney (from San Diego, CA, USA) started Zenmaster Wellness over 3 years ago.

Revenue
$40K / month
Team
1 founders / 0 employees

Case Study

Hey there! I’m Matt Oney, a digital marketer living in California. I’ve worked in tech for around 7 years, getting my hands dirty in most marketing disciplines, but primarily falling in love with SEO.

And over the past 6 months, I’ve generated average monthly revenue of about $40,000. Due to the nature of my business, this is almost pure profit. Although lately, I’m looking more at the $15,000 range, due to Google algorithm updates and market conditions.

i-quit-my-9-to-5-built-an-affiliate-site-making-40k-month

20. ArrowUpz ($60K/year)

M Waseem Aziz (from Bahawalpur, Pakistan) started ArrowUpz about 4 years ago.

Revenue
$5K / month
Team
1 founders / 5 employees

Case Study

Hi, my name is M Waseem Aziz, the founder, and CEO of ArrowUpz. I started this company to help people who need some digital work to be done by some of the greatest remote workers.

So my flagship products spin around different digital services. I remember the first payout for being a graphic designer was around $250. However, adding other services boost my revenue to $5K/mo.

how-this-graphic-designer-leveraged-the-freelancing-platforms-to-start-a-5k-month-agency

22. OneHourProfessor.com ($360K/year)

Ron Stefanski (from Las Vegas, NV, USA) started OneHourProfessor.com almost 9 years ago.

Revenue
$30K / month
Team
1 founders / 3 employees

Case Study

Ahoy! My name is Ron Stefanski and I’ve created dozens of websites, but I’m best known for my popular online business site OneHourProfessor.com where I teach people how to create and grow online businesses.

Since 2014, I’ve made over $1 million in profit from my online business and currently make around $30-$40k/month. One thing very unique about me is I’ve documented my progress with blog income reports every month since I started.

how-i-ve-built-a-websites-portfolio-that-has-generated-1m-in-profit

23. Konto-Kredit-Vergleich.de ($24K/year)

Sascha Hunt (from Asperg, Deutschland) started Konto-Kredit-Vergleich.de almost 5 years ago.

Revenue
$2K / month
Team
1 founders / 0 employees

Case Study

I am Sascha the founder of Konto-Kredit-Vergleich.de. It is a German finance blog which specializes in loans, banking accounts, and car leasing and subscription accounts. Another vertical worth mentioning is a special type of bank account which protects money after a garnishee order has been received.

how-a-mechanical-engineer-runs-a-2k-month-finance-blog-side-hustle

24. StatsDrone ($240K/year)

John Wright (from Montreal) started StatsDrone over 5 years ago.

Revenue
$20K / month
Team
2 founders / 12 employees

Case Study

My name is John Wright and I’m the CEO and co-founder of StatsDrone, a B2B affiliate SaaS company. Currently, our flagship product is an affiliate stats aggregator and our customers are iGaming affiliates. Our intention is to support the entire affiliate marketing industry.

how-i-bootstrapped-a-20k-month-tool-for-affiliate-marketers

25. Points Panda ($45.6K/year)

Frederick Lansky (from Mexico City, CDMX, Mexico) started Points Panda almost 4 years ago.

Revenue
$3.8K / month
Team
1 founders / 5 employees

Case Study

My name’s Freddy Lansky and I’m the CEO of Points Panda, a points & miles travel blog/award booking consultancy business.

I started Points Panda way back in 2018 as a personal blog to talk about my passion - points and miles. Now, Points Panda has been slowly and steadily growing for the past four years as a sustainable income-generating business.

i-turned-my-passion-for-credit-card-points-into-a-successful-business

26. Side Hustle Nation ($420K/year)

Nick Loper (from Sammamish, WA, USA) started Side Hustle Nation about 10 years ago.

Revenue
$35K / month
Team
1 founders / 1 employees

Case Study

In 2013, I started the Side Hustle Nation blog, accompanied by the Side Hustle Show podcast. Naturally, it was a side hustle for me. There was no business model or business plan in the beginning — I just set out to create the kind of content I wanted to consume: light on the theory, heavy on the tactics. With a $50 mic in the corner of the living room, I started interviewing other side hustlers and entrepreneurs about how they got their ideas and grew their businesses.

how-i-built-a-420k-year-content-business-helping-people-make-extra-money

27. Pursuit of Passive Income ($264K/year)

Michael Morris (from Richmond, VA, USA) started Pursuit of Passive Income over 2 years ago.

Revenue
$22K / month
Team
1 founders / 0 employees

Case Study

Hey there, I’m Michael Morris, Founder & CEO of Pursuit of Passive Income. We exist to help guide aspiring entrepreneurs in their quest to create passive income streams, achieve financial freedom and create a life they love.

how-a-real-estate-agent-started-a-20k-month-blog

28. The Money Maniac ($30K/year)

Daniel Anderson (from New York, NY, USA) started The Money Maniac over 1 year ago.

Revenue
$2.5K / month
Team
1 founders / 0 employees

Case Study

Hi, I'm Daniel Anderson, and earlier this year I started a personal finance blog called The Money Maniac to help aspiring entrepreneurs learn how to launch businesses, scale through digital marketing, and plan for financial freedom. I'm devoted to teaching people about the basics of business and personal finance, so they build a brighter future for themselves.

how-this-former-wall-street-investment-banker-became-a-personal-finance-blogger

29. Yes To Brand ($132K/year)

Veronica Baljak (from Mahopac, NY, USA) started Yes To Brand 9 months ago.

Revenue
$11K / month
Team
2 founders / 3 employees

Case Study

Hello, my name is Veronica Baljak, and I am excited to share my story with you. I am the co-owner of Yes to Brand and a big-time manifestor. I believe all people can get what they want if they see and believe in it. Our Agency helps people start or improve various types of online businesses, from dropshipping, and drop servicing/white labeling, to full-blown affiliate marketing websites and more.

how-this-dropshipping-influencer-started-a-11k-month-agency

30. CPV Lab Pro ($84K/year)

Julia Draghici (from Bucharest, Romania) started CPV Lab Pro about 5 years ago.

Revenue
$7K / month
Team
2 founders / 4 employees

Case Study

I’m Julia Draghici and I’m a mum and a co-founder at CPV Lab, a performance marketing tracking platform.

We grew to $50K in revenue in the first year of launching CPV Lab Pro with just 2 founders working full-time and one part-time colleague. Now, we have more than 1500 users and with nearly 10% growth month-to-month through organic traffic.

how-we-built-a-performance-marketing-platform-with-1-500-users

31. increasing.com ($480K/year)

Jamie I.F. (from London, UK) started increasing.com about 4 years ago.

Revenue
$40K / month
Team
1 founders / 0 employees

Case Study

I’m Jamie I.F., I’m from North London, I’ve just turned 26, and I run increasing.com and our related internet properties.

For some it’s a need for information: “Can you put vinegar in a steam mop”, for it’s more commercial: “Best vacuum cleaners 2023”.

how-i-built-a-bunch-of-niche-sites-after-uni-that-makes-me-40k-month-through-affiliates

32. Travel Blogging 101 ($660K/year)

Shelley Marmor (from Oaxaca, Mexico) started Travel Blogging 101 7 months ago.

Revenue
$55K / month
Team
1 founders / 1 employees

Case Study

Hi, my name is Shelley — and I’m a travel blogger. I started my first travel blog in April 2020, and by April 2023, I had grown to have four travel blogs and a blog about blogging… and they are all profitable.

From January to April 2023, I averaged $55,688 per month from my blogging business. While I haven’t hit that six-figure month (yet), my highest month-to-date was March 2023, when I made $75,196 (gross) from blogging and teaching.

how-i-run-four-travel-blogs-and-a-consulting-blog-making-an-average-of-55k-month

33. Glimp Ltd ($1.2M/year)

Denis Tyurkov (from Auckland, New Zealand) started Glimp Ltd over 7 years ago.

Revenue
$100K / month
Team
2 founders / 6 employees

Case Study

Hey everyone, I’m Denis and I’m the co-founder of Glimp. A business that we started 7 years ago. During that time, I survived on $150 per week for a year, volunteered at Rio 2016 Olympics, lived in 10 different countries and visited more, made lots of friends, and memories, and of course, built a 7 figure business. So, let’s talk business!

from-living-on-150-week-to-making-100k-month-how-my-business-helps-kiwis-find-better-deals-and-save-money

34. Sweet Science of Fighting ($96K/year)

James de Lacey (from Austin, TX, USA) started ** Sweet Science of Fighting** almost 3 years ago.

Revenue
$8K / month
Team
1 founders / 0 employees

Case Study

I’m James de Lacey and I own and run Sweet Science of Fighting. My main product is a membership with training programs, online courses, and a private community for combat athletes looking for strength & conditioning.

Outside of that, I’m an affiliate for different martial arts products. These products include various boxing gloves, rash guards, training shorts, and fitness equipment related to combat sports. Currently, the site is making $8000/month and growing.

how-building-a-digital-community-of-combat-athletes-led-us-to-an-8k-month-business

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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