7 Marketing Data Tool Success Stories [2023]

My name is Chelsea Rhoads and I am the CEO/Co-Founder of pup-eeze, the smartest device on four legs. pup-eeze is a wellness tracker for dogs that tracks activity, monitors location and automates our dog’s lives by connecting them with hundreds of smart home devices giving ourselves and our dogs the ability to monitor, maintain and change the environment of the home if we’re concerned about separation anxiety or well-being.

We’ve had great success speaking with and testing the wellness tracker among those who love their dogs and love technology. We thought, “we bring our dogs on every other journey with us, why not include them in the technology journey as well?” With the overwhelming support from the technology community we were able to strategically partner with an emerging leader in the IoT enterprise solution field; Fathym.

Mikael Thuneberg bootstrapped a marketing data extraction tool called Supermetrics in 2013. It enables marketers and analysts to transfer data from their preferred analytics, reporting, and data warehouse platforms to well-known marketing and ad platforms like Facebook, Google, and HubSpot.

Millions of web analysts and marketers share the pain of transferring data into analytics and reporting platforms. It's a hassle for thousands of other marketing technology users and Google Analytics users.

He founded Supermetrics and grew it into a quickly expanding, lucrative business with thousands of customers worldwide, including well-known brands like the BBC and Google.

Supermetrics reports more than 15% of the world's advertising expenditures. It has more than 17,000 customers in more than 120 countries.

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