20 Email Newsletter Business Success Stories [2023]

Updated: July 24th, 2023
Start An Email Newsletter Business

Here are some real life success stories of starting a email newsletter business:

1. Ticker Nerd ($48K/year)

Luciano Viterale (from Sydney NSW, Australia) started Ticker Nerd almost 3 years ago.

Revenue
$4K / month
Team
2 founders / 0 employees

Case Study

My name is Luc and I run Ticker Nerd with my close friend and business partner Sam! Ticker Nerd is a monthly subscription service for investors that surfaces and analyzes trending stocks before the hype train arrives. All packaged neatly into our weekly report. We’re currently at $4.5k MRR without spending a single dollar on advertising.

we-started-a-54k-year-newsletter-that-finds-trending-stocks

2. KickFlips ($48K/year)

Casey Woodard (from Buffalo, NY, USA) started KickFlips over 2 years ago.

Revenue
$4K / month
Team
1 founders / 1 employees

Case Study

Hi - I’m Casey Woodard. I am the founder of KickFlips - the email newsletter and Discord community showing you exactly what sneakers and streetwear are available for you to make bank flipping for a profit.

I started building KickFlips in January of 2021 and launched in late February. Currently, KickFlips is bringing in about $4,000 a month in revenue with roughly $150 in expenses. In the 5 months of its life, KickFlips has grown to a little over 1,500 total users almost exclusively through word of mouth and referrals.

i-started-a-48k-year-newsletter-for-sneaker-heads

Learn more about starting an email newsletter business:

Where to start?

-> How to start an email newsletter business?
-> How much does it cost to start an email newsletter business?
-> Pros and cons of an email newsletter business

Need inspiration?

-> Examples of established email newsletter business
-> Marketing ideas for an email newsletter business
-> Email newsletter business slogans
-> Email newsletter business names

Other resources

-> Email newsletter business tips

4. We Do It Remotely ($6K/year)

Joseph Solomon (from Toronto, ON, Canada) started We Do It Remotely over 5 years ago.

Revenue
$500 / month
Team
1 founders / 0 employees

Case Study

My name is Joseph Solomon, and I’m the Founder & CEO of We Do It Remotely.

The newsletter launched last month but is growing quickly. We recently launched a paid section where we do deep dives into proposals, share exclusive freelancing reports, and more actionable strategies to help freelancers win.

we-re-using-our-agency-experience-to-build-a-paid-newsletter

5. Afluencer ($24K/year)

Brett Owens (from Sacramento, CA, USA) started Afluencer over 2 years ago.

Revenue
$2K / month
Team
1 founders / 0 employees

Case Study

My name is Brett Owens and I am the Founder and Chief Matchmaker at Afluencer. We match Brands with the best Influencers to promote their products. And likewise, we help Influencers (from Nano to Micro to Mega), Creators, and Ambassadors find “Collabs”, which are paid gigs being offered by Brands.

Here’s an excerpt from our latest influencer newsletter where we talk about the latest pay-per-post opportunities being offered in our app:

i-created-a-two-sided-marketplace-that-helps-brands-find-influencers

6. Taximail ($1.44M/year)

Phaiboon Trikanjananun (from Bangkok, Thailand) started Taximail about 11 years ago.

Revenue
$120K / month
Team
1 founders / 60 employees

Case Study

Hi guys! My name is Phaiboon Trikanjananun and I’m the founder of Taximail, an email marketing, and automation platform. It is effective and suitable for all types of businesses. We are a Thailand-based service provider that delivers campaigns, newsletters, promotions, and benefits to more than 5,000 reputable organizations in Thailand. We have a global reach of customers and proudly keep on growing.

Taximail has grown tremendously since its inception. We are serving large-scale enterprises and SMEs.

i-built-a-1-4m-year-email-marketing-platform-based-in-thailand

7. GreenRope ($1.92M/year)

Lars Helgeson (from San Diego, California, USA) started GreenRope about 15 years ago.

Revenue
$160K / month
Team
1 founders / 15 employees
Location
San Diego, California, USA

Case Study

My name is Lars Helgeson and I am the founder of GreenRope, a CRM and marketing automation platform. Our company started in 2000 as an email marketing SaaS and in 2008 decided to focus on the challenges that businesses face in managing sales, marketing, customer service, and operations.

GreenRope has over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities.

on-starting-a-160k-month-crm-automations-company-after-a-us-air-force-career

8. Money Talk ($1.2K/year)

Qin Xie (from London, England, United Kingdom) started Money Talk about 3 years ago.

Revenue
$100 / month
Team
1 founders / 1 employees
Location
London, England, United Kingdom

Case Study

Hi, I’m Qin Xie, a journalist, and editor based in London. I recently launched Money Talk, a reader-funded newsletter on personal finance.

It’s early days still - Money Talk went live at the end of May - but I made £100 in the first month and a couple of people even signed up for a whole year.

on-starting-a-reader-funded-newsletter-about-personal-finance

9. MarketBeat ($25.6M/year)

Matt Paulson (from Sioux Falls, South Dakota, USA) started MarketBeat over 12 years ago.

Revenue
$2.13M / month
Team
1 founders / 6 employees
Location
Sioux Falls, South Dakota, USA

Case Study

My name is Matt Paulson and I’m the founder of MarketBeat, a financial media company that empowers individual stock investors to make better trading decisions by providing objective financial information and real-time market data.

MarketBeat is expected to generate approximately $8 million in revenue in 2019 and end the year at about 1.3 million unique email subscribers.

how-i-started-an-8m-year-stock-market-research-website

10. Mailbrew ($120K/year)

In 2019, Fabrizio quit their full-time to start launching apps. Their current focus is Mailbrew, an email digest on things you love. It is making $2k/mo.

Fabrizio Rinaldi (from Remote) started Mailbrew ago.

Revenue
$10K / month

Case Study

In 2019, Fabrizio quit their full-time to start launching apps. Their current focus is Mailbrew, an email digest on things you love. It is making $2k/mo.

11. I Know The Pilot ($840K/year)

Garth Adams (from Melbourne) started I Know The Pilot about 7 years ago.

Revenue
$70K / month
Team
1 founders / 0 employees

Case Study

Hi, my name is Garth Adams, founder of I Know The Pilot. We send out airfare and accommodation deals to our subscribers every day. While other travel deal sites rely on paid subscriptions, we have been 100% free from day 1.

But I’m getting ahead of myself. Let’s take it back to how I got started, and then find out how we are doing now that vaccines are slowly being rolled out.

how-i-started-a-140k-month-flights-and-holidays-deals-newsletter

12. Failory ($12K/year)

Rich Clominson (from Autonomous City of Buenos Aires, Argentina) started Failory almost 6 years ago.

Revenue
$1K / month
Team
3 founders / 0 employees
Location
Autonomous City of Buenos Aires, Argentina

Case Study

Until now, we haven’t made any money from Failory. But we are looking to do it in a near future. Our plans to monetize our project is with sponsorships and affiliate marketing on our email newsletter. But before starting doing this, we are trying to increase the community, launch new interviews and get more email subscribers.

13. Yolo Intel ($240K/year)

Yolanda Edwards (from Brooklyn) started Yolo Intel over 4 years ago.

Revenue
$20K / month
Team
1 founders / 1 employees

Case Study

Hi guys! I’m Yolanda Edwards, the founder of Yolo Journal, which is a travel lifestyle media brand I launched three years ago. I’ve been in the magazine business for 25 years–mostly at Conde Nast with a brief stint at Martha Stewart–and when I lost my job, I decided I wanted to create a magazine concept that I thought was missing in the market. In 2019 I came out with my first issue of Yolo Journal, and now I regularly create a physical printed magazine 3x a year.

losing-my-job-motivated-me-to-build-the-top-travel-newsletter-on-substack-20k-month

14. Contrarian Thinking ($72K/year)

Codie Sanchez (from Austin, TX, USA) started Contrarian Thinking over 3 years ago.

Revenue
$6K / month
Team
1 founders / 4 employees

Case Study

I’m Codie Sanchez, and I am the Founder and owner of Contrarian Thinking. Our mission is to free minds and build the bank accounts of our readers. Specifically, we strive to help one million people become financially, philosophically, and physically free.

We currently have over 100,000+ newsletter subscribers and a community of over 1.5 million people across our social media platforms with a run rate of $3m this year.

my-finance-newsletter-community-hit-a-3m-run-rate-this-year

15. BowTied Opossum ($36K/year)

BowTiedOpossum (from ) started BowTied Opossum almost 2 years ago.

Revenue
$3K / month
Team
1 founders / 0 employees

Case Study

Hello, my name is Opossum and I’m the founder of BowTiedOpossum. Did that first sentence confuse you? Well, you’re not alone. We’ll get to that later though.

After 9 months, I’ve managed to grow the newsletter to $3k a month in between my career, outside consulting, personal projects, and family/kids. I’ve done this completely anonymously with 0 ad dollars, by myself, and no prior social media presence to give it a boost.

how-i-anonymously-launched-a-newsletter-while-keeping-my-day-job-3k-month

17. Workspaces ($24K/year)

Ryan Gilbert (from ) started Workspaces about 3 years ago.

Revenue
$2K / month
Team
1 founders / 0 employees

Case Study

Hi! I am Ryan Gilbert and I publish a weekly newsletter called Workspaces.

This was not an overnight success. It was quite the opposite. I published the first 117 editions before I made a single dollar from the project.

how-i-built-a-24k-year-newsletter-side-hustle-that-shares-remote-workspaces-and-got-acquired

18. The Mallorcan ($29.4K/year)

Ida Jakobson (from Palma) started The Mallorcan over 1 year ago.

Revenue
$2.45K / month
Team
1 founders / 1 employees

Case Study

Hello! My name is Ida Jakobson and I started The Mallorcan, a local media brand all about Mallorca, Spain. Our core business is a weekly email newsletter, supported by our web content and social content.

Today, our sponsorship and advertising revenue generates around $2.5k per month.

how-i-created-a-30k-year-local-newsletter-with-100

19. Buttondown ($180K/year)

Justin Duke (from Richmond, VA, USA) started Buttondown over 6 years ago.

Revenue
$15K / month
Team
1 founders / 1 employees

Case Study

My name is Justin Duke! I run Buttondown, a newsletter software for the rest of us. I started Buttondown five years ago, while I was an engineer at Stripe, and grew it as a side project for many years until it became large enough for me to work on it full-time.

What I thought would maybe cap out as a nice little $1,000/month side project has ballooned into a business that pays my salary and grew over $1,000/month last month alone!

bootstrapping-a-profitable-15k-month-simple-newsletter-saas-with-no-experience

20. The Nomad Newsletter ($120K/year)

A big reason why is because we all think it’s just so wildly impossible that people would pay THAT MUCH just to write. Growing up, I only heard about writers struggling with their careers. Living as…

Francis Nayan (from ) started The Nomad Newsletter ago.

Revenue
$10K / month
Team
1 founders / employees

Case Study
  • Francis Nayan, a writer/marketer, created the Nomad Newsletter.
  • He created The Nomad Newsletter to assist aspiring and current digital nomads in building their dream lives.
  • From dealing with drug abuse issues to teaching English to non-native speakers in Europe to building his own writing/marketing business from scratch, his life has been quite an experience.
  • He has traveled to over 30 countries while managing and growing his freelance writing profession to a 6-figure business, only working a few hours each day.
  • Francis is passionate about freelancing, building businesses, remote work, and traveling.
  • He has earned between $9,600 to $17,800 each month, composing email copy for just a few hours a day.

Read the full story on entrepreneurshandbook.co ➜

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

Hey! 👋 I'm Pat Walls, the founder of Starter Story.

Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

Starter Story
Unlock the secrets to 7-figure online businesses
Dive into our database of 4,418 case studies & join our community of thousands of successful founders.
Join thousands of founders