44 Saas Product Developer Business Success Stories [2023]

Hey guys! I am Akhil Nair, the co-founder of Parzenn Partners. We are a management consulting firm focused on the small and mid-sized businesses.

Ever since we launched this product a month ago, we have had over 50 businesses take the free assessment test and have 4 paying clients who have taken the paid in-depth analysis test & a couple of them hired have hired us as consultants to resolve some of their immediate red-flags. We have made $23,000 so far on this product over the past month.

Hey guys, my name is Chris Garbacz and I’m one of the co-founders here at Studio Ninja, the world’s most user-friendly photography business management app. In a nutshell, Studio Ninja is a software and mobile app that helps photographers manage their leads, clients, shoots, invoices, quotes, contracts, workflows and so much more.

My name is Artyom Rabzonov and I am the CEO and founder of Exto.io. Before organizing this business, I co-owned Aheadworks, one of the most famous extensions development companies for Magento.

Our goal is to help online merchants around the globe sell more, grow faster, and engage customers with effective sales strategies.

I am Saravana Kumar, founder, and chief executive officer of Document360, a software as a service (SaaS) knowledge base. I have been a Microsoft BizTalk server MVP since 2007, blogger, international speaker, and active community member in the BizTalk area. Before founding Document360, I set up two other enterprise software products: Biztalk360 and Serverless360. I own Kovai.co (parent company of Document360) that operates in 2 locations, UK and India with 200+ employees.

Currently, Kovai has 5+ products and their latest product, Document360 has been rated the #1 Knowledge base product by Gartner Digital Markets. The product enables SaaS businesses to create self-knowledge bases for their customers and employees. The tool overcomes the functional challenges of traditional documentation and supports knowledge management across the organization. Apart from creating a stellar customer experience, the tool supports third-party integrations with chats, collaborations, translations, etc.

Hi, I’m Ankit Tanna, the founder at Truein. Truein is a Face recognition-based attendance solution.

Hi, my name is Jens Boje. I am a software developer and mindfulness coach from Frankfurt, Germany.

I run multiple apps, sites, and newsletters but now focus my main attention on FeedLetter, a simple feedback system for newsletters. It’s still in the early stage though but already has 14 customers.

My name is Fernando Pessagno, I am an Argentinian Product Designer and the founder of ResumeMaker.Online, a WYSIWYG web app that could enable even non-tech-savvy users to design an attractive resume in just minutes.

In early 2018 I was managing a small digital design studio. Life was good, but after more than 10 years of only doing client work, my passion for design wasn’t really there anymore. I could see the burnout on the horizon, so I knew I needed to do something about it.

Hi there! My name is Alin Dobra and I’m the CEO and Co-founder of Bunnyshell, a managed cloud automation SaaS solution for applications that need 100% availability and reliability.

Together with my co-founders, we launched Bunnyshell in March 2018 and got a €750K investment in under 18 months. As of today, we're a team of 15 people, bringing in a revenue of about $12k/month and providing services to corporate clients all over the world.

Marie co-founded Tally, a no-code SaaS tool to create forms. They launched a year ago and have reached 12.6k users and $6,000 MRR while being bootstrapped.

Gaurav founded a company that builds SaaS businesses. Helpwise started as an internal email tool and, with a $20k budget, it has grown to $100k/year.

In 2019, Fabrizio quit their full-time to start launching apps. Their current focus is Mailbrew, an email digest on things you love. It is making $2k/mo.

Tracking backlinks on François's startup was a challenge. He then built and validated an MVP in 3 weeks and Linkody grew to $145k/year by word of mouth.

Hello, my name is Ferenc Denes and I have 40+ websites with a total of roughly 8-10 million monthly visitors. I’m going to share the story of one of my sites that brings $6K per month as passive income.

I’m going to share the story of my online HTML editor at htmlg.com. This online text editor converts documents to HTML. It helps to process and clean the code. It runs in the web browser without installing any desktop program. It has a free demo that allows you to give it a try and learn how it works.

Hello, my name is Kaius Meskanen and I'm the founder of Choicely mobile app builder.

Our monthly revenue is now $70,000 and our 2021 revenue is 4 times the revenue of 2020. Choicely app platform is already used by leaders in media, sports & entertainment, such as ITV Studios (Love Island TV Show apps), Banijay, International Judo Federation & IMG (Miss Universe app with over 3 million downloads).

Hi there! I’m Oleg - the serial entrepreneur with a technical background, and along with my friend Andrii, I’m running a web scraping service - ScrapingAnt. The primary goal of this service is to provide an ability to forget about the handling of your data extraction infrastructure and get all the needed data from the web using our easy-to-integrate API.

In December 2021, we made a 7.1k $ profit, but it wasn’t the average month, as we got a tremendous one-time data extraction job. A usual month is averagely twice less in money.

• Keap was primarily founded in 2001 and back then the company used to be called Infusionsoft. The founders of Keap, Clate Mask and Scott Martineau, rebranded Infusionsoft in 2019.
• Keap offers CRM and sales and marketing automation that can streamline any business process by integrating with more than 2,500 software applications.
• At the moment, Keap has grown to become $100 million dollar company.
• They now offer Max Classic, the original Infusionsoft product, Keap Lite, Pro, and Max. Currently, 60% to 70% of new customers buy the Pro product, though demand for their Lite product is also rising.

Listen to the full podcast on mixergy.com ➜

Ziflow, a leading online proofing experience, was founded by Anthony Welgemoed & Mat Atkinson.

Large teams can work more efficiently together by using Ziflow to streamline the review and approval of creative content.

Before Ziflow, Anthony was also the co-founder and CTO of ProofHQ, one of the industry’s top online proofing solutions.

Anthony’s software development background and industry knowledge helped him develop an online proofing automation tool to save the creative team hours of manual work.

With Ziflow, businesses can empower creative teams can streamlining feedback and deliver extraordinary work on any creative asset.

Compared to conventional methods, Ziflow customers immediately see an ROI and a significant workflow improvement of up to 48%.

Read the full article on medium.com ➜

Ahead Intranetaims to develop the most inspiring intranet to foster employee engagement.

They are working hard to assist organizations in embracing a growth mindset that fosters employee engagement, innovation, and customer satisfaction with the help of the SaaS intranet application "ahead."

The platform costs 90% less upfront than existing intranet solutions because it doesn't require linking platforms or complicated IT project implementations.

To date, they are making $78K/month and have grown the team to 14 employees.

Listen to the full podcast on podcasts.apple.com ➜

Tommaso Guerra founded Golee, a one-stop solution for sports teams. They provide creative, user-friendly SAAS tools that enable sports clubs to better manage their day-to-day operations, boost income and improve sporting activities.

They began by designing applications for athletes a few years ago to help players get recognition.

The brand attempts to simplify the everyday management of any sports team of any discipline and resolves to build a platform capable of professionalizing and digitizing hundreds of clubs.

Golee’s software is now used by over 2500 clubs across Europe (mostly in Italy).

Listen to the full podcast on scribd.com ➜

Stravito is a knowledge management platform that provides organizations with a safe and centralized hub for all their marketing expertise and insights.

The company was founded by Thor Olof Philogène, Sarah Lee, Anders Örbom, and Andreas Lee in 2017 and is headquartered in Stockholm.

A group of businesspeople with years of experience in technology and consumer goods came together to create Stravito.

This knowledge technology company offers centralized insights and makes them available to all teams. They assist consumer business decision-makers more than anyone else in meeting their customers' needs, wants, and desires.

Listen to the full podcast on audacy.com ➜

I’m Richard Miles, along with Laura Betterly, one of the two co-founders of CLOSEM. We developed a super-easy-to-learn-and-use software tool that helps entrepreneurs and small business owners automate the time-consuming work of following up with leads, prospects, and customers and increasing sales.

At the same time, we do get as much, if not more, satisfaction from hearing “your support is fantastic” or “we made $7,000 in our first week” or “I got my first campaign going in 20 minutes.” Or this one, which came in while I was writing this: “Thank you again for the product, I just got deposits for 7 new cities from 2 leads yesterday!”

I’m Alexandro Martínez, and I’m working on SaasRock, a Remix boilerplate with out-of-the-box features like Authentication, Subscriptions, Audit-trails, Events & Webhooks, Pricing Plan Builder, Entity Builder, Blogging, Permissions, and more. It’s built with Remix, Tailwind CSS and Prisma, and integrates nicely with Stripe for payments, Postmark for emails and Zapier for Webhooks. The demo is at saasrock.com and it’s hosted on Vercel using Supabase as the postgres database provider.

The current MRR of SaasRock is $4,380. I started working on this on March 19 and pre-launched on June 1st.

• PinMeTo is a SaaS platform that links multi-location brands with one of the most extensive search, map, and social media platforms.
• The company was founded by Daniel Melkersson, Marcus Olsson, Michael Nilsson, and Petter Palander.
• PinMeTo is quickly emerging as a global leader in location marketing and local SEO technologies, trusted by large corporations like H&M, 7-Eleven, Volvo, and Hertz.
• The company currently employs more than 70 people across six offices, who represent 17 different nationalities, speak 22 different languages, and manage millions of data points annually. Currently, they have 3000+ accounts spread across more than 100+ nations.

Watch the full video on youtube.com ➜

Hi, my name is Osman, I'm the co-founder of UserGuiding. UserGuiding is a SaaS product that helps web applications show their value propositions by enabling them to improve their ease of use. Interactive product tours, which can be created without coding, help product managers, marketers, and UX designers to make changes to the interfaces of their platforms. Personalized guides, built-in minutes, decrease the customer support workload by accelerating the onboarding process.

Today, we have +5,000 sign-ups from 92 countries. And there are more than 4 million end users onboard with UserGuiding. Over the past 14 months, we have grown by 20% + per month. The number of active subscribers increased from 5 to 73, and our monthly recurring revenue increased from $413 to $9,400.

Hi! My name is Andy Cloke and I am the founder of Data Fetcher. Data Fetcher is a way to import data from anywhere into Airtable. For anyone that hasn’t heard of Airtable, it’s basically Google Sheets on steroids. It lets you visualize and manage your data in amazing ways, but sometimes it’s hard to get the data you need into it in the first place. That’s where Data Fetcher comes in!

My name is Melissa Kwan, I am the co-founder and CEO of eWebinar. I started this company with David Dawson, CTO of eWebinar and also my life partner.

My name is Oskar Eichler, and I'm the CEO and co-founder of Songstats. Songstats is a group of music lovers, ultimate frisbee players, and close friends that came together in Bali, Indonesia with the shared vision of building a cross-platform music data analytics app for artists and record labels.

Today we have more than 6,000 customers that are subscribed to Songstats to receive actionable insights and power their business, and we're approaching $1 million in annual recurring revenue.

Hey! I’m Mat De Sousa. I’m 25, live in Paris, and founded WideBundle. WideBundle is a Shopify App that I created in May 2020. I was in my last year of engineering school and had to do an internship, but I asked if I could build a company instead of doing it. And they agreed!

Because today I just want to be the guy I wanted to meet when I started ❤️

Funnel was co-founded in 2014 by Fredrik Skantze and Per Made, who are also the creators of the Facebook advertising tool Qwaya.

Their goal was to allow marketers to automate their online marketing data from different platforms in real-time so that they could analyze and evaluate their online marketing spending.

This marketing data platform enables organizations such as Skyscanner, Samsung, and Ubisoft to combine their marketing data into a single location where anybody interested can easily monitor trends and produce reports. They have a $10 million yearly revenue as of December 2019.

In 2014, most e-commerce and app firms were concerned with measuring digital marketing effectiveness. This is where the idea to start Funnel came into existence to serve the current market needs.

Funnel serviced around 340 clients in November 2017, most of whom were SMBs. The majority of clients are mid-market businesses.

This company raised $13 million in investment in November 2017. The startup had raised an additional $8 million equity by the end of 2018, and the co-founder was in no way ready to sell the company even if they were offered $80 million in cash upfront.

Here is a look at how they're doing today:

• Funnel.io's yearly revenue has more than quadrupled to $10 million since 2017.
• They just completed a $47 million Series B round.
• In 2022, Funnel generated $8 million in sales with 1,000 clients.
• Their average customer value has doubled over the past few years.

SEON, the fastest-growing fraud prevention company, was founded by Tamas Kadar, who also serves as acting CIO.

This fraud-detection startup creates a customer's "digital footprint" to weed out fake accounts and stop fraudulent transactions.

This business, which helps online businesses combat online fraud like fake accounts, has raised a $12 million Series A round led by Creandum and included PortfoLion, an OTP Bank subsidiary.

SEON successfully became Hungary's most financially secure tech startup after receiving a $94 million series B investment from IVP recently.

They have a talented team of consultants and developers to make the online business environment safer. Their goal is to make the online space much safer for high-risk merchants.

To date, 1 billion+ transactions have been reviewed, 50+ million Euro saved, and SEON has helped over 5000+ merchants.

Watch the full video on youtube.com ➜

In 2012, Patrick Campbell founded ProfitWell - a software platform that focuses on positioning, marketing analytics, and saas metrics.

• Profitwell has an annual revenue of $22M.
• Its products are used by over 30,000 companies, such as Canva, Autodesk, and more, to monitor and automate the growth of their subscription revenues.
• Paddle has acquired Profitwell for $200M in cash and equity.

Read the full article on growandconvert.com ➜

Rob co-founded MicroConf, the largest community for bootstrapped founders. They have hosted +24 in-person events and are running an online community.

• Cristina Vila and Brad van Leeuwen founded Cledara in 2018.
• The company aids businesses in streamlining the process of finding, purchasing, managing, and terminating subscription software.
• Together with her co-founder Brad, Cristina has grown Cledara to $2.4M ARR with over 700 clients.
• Cledara has also assembled a team of nearly 50 individuals and raised $7 million.
• The team has collaborated with prestigious financial organizations and fintech startups, such as PayPal, Caixa Bank, Railsbank, and more.

Read the full article on saasclub.io ➜

Mikkel Malmberg founded 10er.app, a Danish Patreon app designed for creators to accept payments from their loyal fans.

The payments for 10er are automated and ongoing. It provides you with security and an opportunity to make plans. The app encourages your creative freedom while allowing you to be in direct contact with your fans, who wish the best for you.

The founder, Mikkel, is a stand-up comedian from Denmark. He first gained national attention in 2010, when he finished third in the fourth round of Comedy Fight Club on TV 2 Zulu. He also co-hosted the Danish comedy podcast Fup I Farvandet with Comedy Fight Club in March 2011.

The founder loves creating things and has built & run quite a few side projects and had to consciously keep the number of projects he will work on limited to a certain number. Before 10er, he built Brainbow, a product studio, and then developed 10er as a side project of Brainbow to help creators.

Malmberg is an interdisciplinary artist and self-starter. His goal is to provide platforms for artists as well as apps for expert consumers.

A Glimpse Of How The Project Started & Key Milestones

• Mikkel dropped out of university to start a stand-up comedy.
• Doing stand-up comedy led him to create 10er.app Through this, he took donations from his audience.
• Being a programmer, building his service as a side project seemed the more straightforward solution.
• He built 10er as a Ruby on Rails app, and the first month it charged money was December 2014.
• Marketing strategies were his podcast & marketing blogs.
• Within a few months after launch, his successful side project has seen significant growth and almost reached its desired $2,000/month mark.
• 10er.app solved Mikkel’s problems, & it’s making a nice bit of recurring revenue, and it takes very little work to maintain.

Josh Pigford is the founder of Baremetrics, a subscription analysis platform he bootstrapped and launched in 2013.

The subscription analysis platform has evolved swiftly from a little side project to something utilized by thousands of organizations and now generates over $1 million in revenue each year.

Josh had an intriguing business path that led to the creation of Baremetrics. Before Baremetrics, he created two other saas products in the survey spaces, and now he wanted to develop a tool to help businesses solve a particular problem.

The data analytics firm works with Stripe to measure recurring income, churn, and average revenue per user.

After one year of operating, in December 2014, the company had close to $27,000 in recurring monthly revenue and 280-300 users with 6 full-time employees. Within five months, Baremetrics went from making $0 to $5,000 per month.

Josh started this business as a little passion project, and it took him around seven to eight days of coding to build the first version of the software. Now, it has grown into a successfully running SaaS business with 18 people working with the company.

This founder has worked on 62 projects, including popular projects like maybe, laser tweets, vibe wars, etc.

In November 2020, Josh sold Baremetrics to Xenon for $4 million, and there was no provision for earn-out. He walked away with $3.7 million in cash.

• Matt Elson is the CEO of Evotix, a company that helps companies manage health, safety, and risk and engage with their employees to create safe and compliant workplaces.
• The company currently has 400-500 paying customers and 50 million total employees on its platform.
• The company has seen significant growth, with revenue increasing by 50% year-over-year.
• Evotix has raised VC funding to support its growth and expansion plans.

How Matt Elson acquired the Evotex business for $1

• Elson discovered the opportunity to buy a software company in distress for $1.
• The software company was 15 years old and had 200 customers.
• Evotix is now in its second decade of business and has double-digit millions in revenue.
• He acquired the company for $1, navigating a lawsuit from a former customer and maintaining company culture as the team grew from 50-150+ employees.

Evotix Growth Path

• At the time of its purchase, the company had 200 customers with an average revenue per user (ARPU) of $2,000.
• After settling the lawsuit, Elson focused on growing the business by identifying the company’s best customers and building a traditional sales team with business development representatives (BDRs) and quota-carrying reps.
• This strategy allowed the company to expand to other divisions and geographies within existing accounts, doubling the number of customers and increasing the average contract value (ACV) 12 times to $25,000.
• Between 2018 and 2020, CEO Elson raised $10 million in external capital through Series A and B funding rounds.
• The company closed $6 million in Series A funding, taking $3 million each in 2018 and 2019, and another $5 million in Series B funding in 2020.
• The company’s annual recurring revenue (ARR) first crossed $1 million in 2014 and reached $14 million when the Series B funding was raised.

Marketing Strategies

• CEO Elson’s classic direct sales and marketing team of 50 has grown the company’s revenue by 43% over the past year.
• The team, consisting of marketing to drive awareness, BDRs to nurture opportunities, and sales reps to close, has helped the company pass $1.2 million in annual recurring revenue (ARR).
• As the team has grown from 50 to 150 people, it has become challenging for Elson to know everyone individually.
• To maintain the company culture, Elson travels to meet people and holds Town Hall meetings every two weeks.
• The Town Hall meetings are 30 minutes long and cover customer success stories, birthdays, anniversaries, and High 5s to call out values.
• Elson uses 15five.com to help engage his team and maintain the company’s pulse, which he believes is essential for driving business.

Jeremy King is the CEO and founded Attest in 2015. This consumer market research company is based in London and New York. It’s a fast-scaling SaaS technology business platform that offers top-level accuracy & speed.

Their tool allows organizations to use ongoing insights to get a market edge in audience knowledge. Attest makes it simple for everyone to do consistent research, achieve clear insight, and regularly identify possibilities with user data by merging exceptional speed and data quality with on-demand research expertise.

Jeremy holds his MBA from Harvard Business School. He trained as a scientist based on genetics, ecology, and animal behavior. He also takes part in improving state primary schools with his charity work. Before Attest, as a consultant, he had 9 years of experience leading global teams across industries at McKinsey & Company.

After leaving McKinsey, Jeremy created a SaaS application facilitating market research for B2C businesses.

He observed that rather than relying on facts from market research, these businesses frequently made guesses about what customers desired. This made him think he could devise a solution to help them reach logical conclusions.

His spouse gave him six months to work on the idea and get the business working. From the onset, he knew he had to validate the idea fast and build a working product.

He interviewed retail store managers on the data they wished they had about the target customers that would help them achieve more sales.

He then interviewed 200+ people and presented the data to retail store managers. His solution intrigued many potential customers, who called investors to invest money in his company.

The founder pitched Series B and C investors, and although they did not invest, he walked away with their feedback. Besides, the series B and C investors would recommend him to seed and pre-seed investors.

He would then ask his potential customers to contact the seed stage and pre-seed stage investors, asking them to invest in Attest.

Attest Ended up raising 650,000 Pounds in 4 months and hit $1M ARR in just 7.5 Months.

Since its inception, several investors have offered more than $100 million of investment capital, including NEA.

Attest currently has over 125 million customers across 58 countries worldwide using this platform to do market research. The company has crossed over $10M ARR

Some of their popular clients include Brew Dr. Kombucha, Unilever, Klarna, and Santander, among many more.

Their tool specializes in:

• Brand Intelligence
• Market Intelligence
• Innovation
• Data Analytics
• Consumer Insights

Stefan Lavén is the founder of Data Talks, an international business with Swedish roots.

Data Talks is a bootstrapped customer data platform (CDP) that aids sports organizations in developing top-notch fan experiences based on their data.

Sports organizations can connect all of their customer data with the assistance of Data Talks CDP, which will give you a complete picture of your supporters’ actions. The platform enables sports companies to deliver top-notch, end-to-end customer experiences.

In 2018, Stefan began running a consultancy and assisted clients in transforming their data into insights. He soon discovered, however, that many clients had trouble deciding what to do with those insights.

He and his team decided to create a product to enable their clients to gain more benefits from those insights. They developed an MVP and began showcasing it to their customers. They quickly acquired their first ten clients, which didn’t take long.

At the launch, they decided to spread their bets across three different vertical markets instead of focusing on just one vertical market. They wasted a ton of time and money on that strategy as it failed.

They ultimately chose to concentrate on just one vertical, sports. After which, everything fell into place, and company growth accelerated.

Data Talks currently has 500 customers and makes about $250K in monthly recurring revenue.

The founder has held several executive positions over 25 years in the tech sector. This experience includes building businesses from the start-up stage to revenue levels of over €100M.

• In 2018, Rob Walling and Einar Vollset established TinySeed.
• At the 2018 MicroConf, Walling first presented his concept for TinySeed.
• The company provides funding and mentoring in exchange for a small portion of the equity in a company. Depending on the size of their team, the participating companies receive between $120,000 and $160,000.
• Recently, this prestigious company closed on funding for about $4M dollars.

Read the full article on mixergy.com ➜

On November 1, 2018, Ajay Kulkarni and Michael J. Freedman launched Timescale in response to their requirement for a database solution to serve IoT(internet of things) workloads.

Timescale is an open-source time-series database that is completely compatible with PostgresSQL and is specially built for simplicity of use and for solving complicated queries. TimescaleDB provides SQL methods and table structures to facilitate time series data storage, performance, and analysis for data-at-scale.

Ajay, co-founder & CEO, graduated from the Massachusetts Institute of Technology with a B.S. in Computer Science and an MBA from the MIT Sloan School of Management. He is enthusiastic about entrepreneurship. His prior firms include Sensobi, GroupMe, and TechStars, among others.

Michael, apart from being a founding partner in the company also looks after CTO responsibilities. He got his Ph.D. in computer science from NYU's Courant Institute, as well as his S.B. and M.Eng. degrees from MIT, before joining Princeton in 2007.

He has a long background in the distribution system, storage system, and databases which eventually helped him build this time series database cloud. Apart from being a SaaS founder Michael is also a professor of computer science at the Princeton university and has been a faculty there for over 15 years. In 2021, he was designated the Robert E. Kahn Professor of Computer Science.

The company has been successfully running for 4+ years now. In the previous 12 months, the firm has raised $180 million at a valuation of more than $1 billion. Tiger Global, Benchmark Capital, New Enterprise Associates, Redpoint Ventures, Icon Ventures, Two Sigma Ventures, and other renowned investors have invested in it.

Today, the firm serves over 500 paying clients and tens of thousands of additional enterprises in the community that uses TimescaleDB, including Akamai, Cisco WebEx, DigitalOcean, IBM, Microsoft, Pfizer, Samsung, Uber, Walmart, and others.

Key Facts about the company:

• Mike always wanted to build things that people use. His interests and early career life would become the kernel of the time scale.
  
• Timescale focuses on developers and businesses working with machine data and IoT.
• The company is a remote-first enterprise with a global workforce.
• TimescaleDB is offered as open-source software under the Apache 2.0 license.
• Its performance characteristics have been compared to InfluxDB.
• Timescale has seen 7x community growth and 20x revenue growth.

• INCRMNTAL is advertising incrementality measurement software. It was founded in 2020 by Maor Sadra and Moti Tal and is based in Tel Aviv, Israel.
• The platform gives users the tools they need to determine the cause of their marketing activities. It uses marketing data to perform ongoing measurements while campaigns and channels continue to operate normally.
• Maor has spent the last 15 years working in digital advertising. He specializes in Strategy, Media Sales & Buy, Media Analysis & Analytics, and Revenue Management, among other things. Before INCRMNTAL, he was the director of NeoGames, Matomy Media Group, and Appfit.
• Moti is a business-oriented technologist with over 20 years of experience in the high-tech industry. He graduated from The Hebrew University of Jerusalem with an MBA in finance.
• He has extensive experience in mobile and eCommerce as a developer, manager, and entrepreneur. He was a co-founder of companies such as Simplaex and Rivr.
• The company announced the completion of its $4.1 million seed round, bringing the total amount raised to $5.5 million by Heracles Capital. Another $10 million mobile investment fund founded by Mobile Dev Memo founder Eric Seufert led the round.

Important facts:

• INCRMNTAL works for the marketer.
• The only platform to measure waste and help you convert it into value.
• It gives marketers the most accurate data to make the right decision.
• Using causal inference & machine learning to provide actionable insights.
• The company raised $2.2M from strategic angels around the world.

Crystal is an adaptive selling platform that helps sales reps deliver their best possible pitch to every buyer, founded by Drew D’Agostino & Greg Skloot in the year of 2015. The company is headquartered in the United States Tennessee, and Nashville.

This platform uses a new technology called Personality AI that utilizes machine learning and artificial intelligence to predict someone’s personality using their online footprint.

It Puts siloed and complex data into one conversational interface. Crystal’s AI answers questions and gives data-based insights via voice or easy-to-read data visualizations.

The co-founder, Drew, came up with the idea for Crystal to suit his needs. He was heading up an engineering team at a software company and wanted a better way to foster work relationships.

Crystal implements the DISC personality framework to assist sales teams in better understanding their buyers’ behavior, communication, and decision-making processes. Fortune 500 companies and leading sales training organizations rely on it.

The company has announced a $7 million in funding, with the support of investors of Salesforce, HubSpot, Birchmere Ventures, and Falmouth Ventures, and has 3,000 corporate customers. The funding will further the company’s mission of making personality data more open, useful, and accessible to anyone.

Key points:

• Crystal’s ARR was $4.2M in Q3 of 2022.
• The business has changed from B2C to B2B and grown ARPU from $50/mo to $800/mo.
• Crystal’s personality search functionality is free.
• Using available information, Crystal assigns a person to one of 64 personality types.
• Customers, including Accenture, Google, and Microsoft, use crystal.
• Crystal also offers premium features for a monthly subscription (ranging from $19 to $49).
• It allows calendar integration to help people run better meetings.